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La veille offre la possibilité à une organisation de gérer au mieux son e-réputation en identifiant les espaces dans lesquels on parle d’elle et en mettant en place des alertes lui permettant de réagir rapidement en cas de besoin. Pour autant les enjeux de la veille dépassent très largement les problématiques de préservation du capital réputationnel des organisations. Dans un monde où tout va très trop vite, où les normes s’accumulent et où la concurrence fait rage entre les entreprises, il est devenu vital pour celles-ci de se tenir au courant de l’actualité de la concurrence (veille concurrentielle), de l’évolution du cadre législatif et réglementaire (veille réglementaire) ou encore des mouvements dans l’univers des nouvelles technologies (veille technologique). 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D&eacute;couvrez 7 id&eacute;es pour propulser votre notori&eacute;t&eacute; digitale.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:581;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"687\";s:15:\"comment_post_ID\";s:4:\"2642\";s:14:\"comment_author\";s:25:\"Storytelling | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:69:\"http://www.pearltrees.com/kvial/storytelling/id15457358/item168349493\";s:17:\"comment_author_IP\";s:15:\"108.162.229.118\";s:12:\"comment_date\";s:19:\"2016-02-10 17:28:36\";s:16:\"comment_date_gmt\";s:19:\"2016-02-10 16:28:36\";s:15:\"comment_content\";s:352:\"[...] L’art du storytelling : Chère marque, raconte-moi une histoire. Le storytelling est l’art et la manière de communiquer sur une marque, tout en racontant une histoire. Cette pratique marketing a pour objectif de faire vibrer la corde sensible du consommateur, en l’aidant à s’identifier pleinement aux personnages de l’histoire. [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:59:\"Apache XML RPC 3.1.3 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:582;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"688\";s:15:\"comment_post_ID\";s:4:\"3030\";s:14:\"comment_author\";s:50:\"7 types de contenus efficaces pour g&eacute;rer...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:155:\"http://www.scoop.it/t/redaction-et-communication-online/p/4059566227/2016/02/10/7-types-de-contenus-efficaces-pour-gerer-l-e-reputation-de-votre-entreprise\";s:17:\"comment_author_IP\";s:15:\"108.162.229.220\";s:12:\"comment_date\";s:19:\"2016-02-10 22:14:50\";s:16:\"comment_date_gmt\";s:19:\"2016-02-10 21:14:50\";s:15:\"comment_content\";s:234:\"[...] &ldquo; Besoin d&#039;inspiration pour cr&eacute;er du contenu d&#039;expert, qui va valoriser votre e-r&eacute;putation ? D&eacute;couvrez 7 id&eacute;es pour propulser votre notori&eacute;t&eacute; digitale.&rdquo;&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:583;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"689\";s:15:\"comment_post_ID\";s:4:\"3236\";s:14:\"comment_author\";s:50:\"Facebook Ads : 5 fa&ccedil;ons d&rsquo;utiliser...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:143:\"http://www.scoop.it/t/communication-web-commalliances/p/4060053243/2016/02/20/facebook-ads-5-facons-d-utiliser-les-carrousels-pour-votre-marque\";s:17:\"comment_author_IP\";s:15:\"108.162.229.220\";s:12:\"comment_date\";s:19:\"2016-02-20 20:21:57\";s:16:\"comment_date_gmt\";s:19:\"2016-02-20 19:21:57\";s:15:\"comment_content\";s:148:\"[...] Comment promouvoir votre produit gr&acirc;ce au nouveau format carrousels de Facebook Ads ? 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Voici un article qui devrait &eacute;clairer votre lanterne !&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:586;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"692\";s:15:\"comment_post_ID\";s:4:\"3260\";s:14:\"comment_author\";s:28:\"Relation client | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:68:\"http://www.pearltrees.com/t/relation-client/id15207231/item169950723\";s:17:\"comment_author_IP\";s:14:\"173.245.49.239\";s:12:\"comment_date\";s:19:\"2016-03-01 08:40:46\";s:16:\"comment_date_gmt\";s:19:\"2016-03-01 07:40:46\";s:15:\"comment_content\";s:489:\"[...] Comment gérer la stratégie social media d’un commerce de proximité. En tant que commerce de proximité, vous pensez que les réseaux sociaux ne sont pas faits pour vous ? Erreur ! Boulangerie, restaurant, hôtel, épicerie, supermarché, cave à vin, librairie, boutique de vêtement, fleuriste, institut de beauté… tous ont besoin d’une stratégie de Community Management pour veiller sur leur image, fidéliser leur clientèle et accroître leur zone de chalandise. [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:59:\"Apache XML RPC 3.1.3 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:587;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"693\";s:15:\"comment_post_ID\";s:4:\"2762\";s:14:\"comment_author\";s:47:\"Caroline Abgrall (carolineabgrall) | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:55:\"http://www.pearltrees.com/carolineabgrall/item170054661\";s:17:\"comment_author_IP\";s:14:\"173.245.49.239\";s:12:\"comment_date\";s:19:\"2016-03-02 12:05:40\";s:16:\"comment_date_gmt\";s:19:\"2016-03-02 11:05:40\";s:15:\"comment_content\";s:302:\"[...] réel gain de temps Kevin Granger, Directeur Exécutif de Guestback Comment tirer profit des avis ? E-tourisme : l&#039;importance de gérer son e-réputation pour les hôtels et restaurants. Le saviez-vous ? L’e-tourisme est le premier secteur de l’e-commerce, bien avant les produits, [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:59:\"Apache XML RPC 3.1.3 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:588;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"694\";s:15:\"comment_post_ID\";s:4:\"2624\";s:14:\"comment_author\";s:62:\"Influenceurs et autres sources d&#039;information | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:86:\"http://www.pearltrees.com/franckie93/influenceurs-information/id14173434/item170226277\";s:17:\"comment_author_IP\";s:14:\"173.245.49.239\";s:12:\"comment_date\";s:19:\"2016-03-04 09:05:34\";s:16:\"comment_date_gmt\";s:19:\"2016-03-04 08:05:34\";s:15:\"comment_content\";s:146:\"[...] Le quotidien d&#039;un influenceur sur le web. Qualifier une source d’information. Comment repérer les influenceurs de son secteur. [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:59:\"Apache XML RPC 3.1.3 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:589;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"695\";s:15:\"comment_post_ID\";s:4:\"2703\";s:14:\"comment_author\";s:25:\"Celiaschmitt | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:52:\"http://www.pearltrees.com/celiaschmitt/item170644984\";s:17:\"comment_author_IP\";s:14:\"173.245.49.239\";s:12:\"comment_date\";s:19:\"2016-03-09 10:56:18\";s:16:\"comment_date_gmt\";s:19:\"2016-03-09 09:56:18\";s:15:\"comment_content\";s:248:\"[...] du transfert de connaissances en coordination. WordPress: J&#039;aime chargement… Les 3 piliers de la relation client sur les réseaux sociaux. Une étude réalisée par le SNCD (Syndicat National des Communications Directes) a mis en [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:59:\"Apache XML RPC 3.1.3 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:590;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"696\";s:15:\"comment_post_ID\";s:4:\"3260\";s:14:\"comment_author\";s:50:\"Comment g&eacute;rer la strat&eacute;gie social...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:132:\"http://www.scoop.it/t/les-echos-d-ardeche/p/4061252674/2016/03/16/comment-gerer-la-strategie-social-media-d-un-commerce-de-proximite\";s:17:\"comment_author_IP\";s:14:\"173.245.49.113\";s:12:\"comment_date\";s:19:\"2016-03-16 09:28:43\";s:16:\"comment_date_gmt\";s:19:\"2016-03-16 08:28:43\";s:15:\"comment_content\";s:500:\"[...] En tant que commerce de proximit&eacute;, vous pensez que les r&eacute;seaux sociaux ne sont pas faits pour vous ? Erreur ! Boulangerie, restaurant, h&ocirc;tel, &eacute;picerie, supermarch&eacute;, cave &agrave; vin, librairie, boutique de v&ecirc;tement, fleuriste, institut de beaut&eacute;&hellip; tous ont besoin d&rsquo;une strat&eacute;gie de Community Management pour veiller sur leur image, fid&eacute;liser leur client&egrave;le et accro&icirc;tre leur zone de chalandise.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:591;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"697\";s:15:\"comment_post_ID\";s:4:\"3030\";s:14:\"comment_author\";s:50:\"7 types de contenus efficaces pour g&eacute;rer...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:149:\"http://www.scoop.it/t/seo-sea-sem-by-iheb-tekkour/p/4061278721/2016/03/16/7-types-de-contenus-efficaces-pour-gerer-l-e-reputation-de-votre-entreprise\";s:17:\"comment_author_IP\";s:14:\"173.245.49.113\";s:12:\"comment_date\";s:19:\"2016-03-16 18:19:20\";s:16:\"comment_date_gmt\";s:19:\"2016-03-16 17:19:20\";s:15:\"comment_content\";s:14720:\"[...] Il n&rsquo;y a plus mati&egrave;re &agrave; d&eacute;battre en ce qui concerne l&rsquo;utilit&eacute; de la production de contenus pour g&eacute;rer votre image. Vous savez tr&egrave;s bien que r&eacute;diger et diffuser des contenus &agrave; forte valeur ajout&eacute;e permet &agrave; votre entreprise de d&eacute;montrer son expertise, de ma&icirc;triser son e-r&eacute;putation et d&rsquo;attirer de nouveaux prospects. Mais pour se lancer dans la production de contenus, encore faut-il &ecirc;tre inspir&eacute; ! &Agrave; cet effet, je vous propose aujourd&rsquo;hui 7 types de contenus que votre entreprise peut produire pour optimiser son image et cibler ses potentiels clients. 1. Des &eacute;tudes de cas Les &eacute;tudes de cas sont des contenus d&rsquo;experts qui vous permettent de mettre en avant une probl&eacute;matique et de la r&eacute;soudre de mani&egrave;re concr&egrave;te. Elles sont souvent inspir&eacute;es par vos propres clients et vous aident alors &agrave; valoriser votre expertise, &agrave; promouvoir concr&egrave;tement vos prestations par l&rsquo;exemple et &agrave; inciter les prospects &agrave; vous contacter. Alors, comment produire une &eacute;tude de cas pertinent ? Proposer un r&eacute;sum&eacute; du sujet trait&eacute; et un aper&ccedil;u des r&eacute;sultats obtenus. Cela permet de fixer le lecteur d&rsquo;entr&eacute;e de jeu. Exposer clairement la probl&eacute;matique du client : un besoin sp&eacute;cifique des consommateurs, un probl&egrave;me li&eacute; au secteur d&rsquo;activit&eacute;, un objectif &agrave; remplir&hellip; Pr&eacute;senter la valeur ajout&eacute;e par votre entreprise, c&rsquo;est-&agrave;-dire la solution propos&eacute;e et les r&eacute;sultats obtenus, de mani&egrave;re d&eacute;taill&eacute;e dans un langage simple. Hubspot propose r&eacute;guli&egrave;rement des &eacute;tudes de cas inspir&eacute;s par ses clients et respecte parfaitement le format avec : Un r&eacute;sum&eacute; de la probl&eacute;matique et les r&eacute;sultats obtenus : Un d&eacute;veloppement plus complet du probl&egrave;me : Le d&eacute;tail des r&eacute;sultats obtenus : 2. Des livres blancs Les livres blancs sont des supports riches en informations, qui ont g&eacute;n&eacute;ralement pour objectif d&rsquo;attirer une cible qualifi&eacute;e sur votre site et de l&rsquo;inciter &agrave; s&rsquo;identifier. En effet, pour pouvoir t&eacute;l&eacute;charger ce guide num&eacute;rique, il est courant que l&rsquo;entreprise demande &agrave; l&rsquo;internaute de laisser ses coordonn&eacute;es, ce qui permet ensuite d&rsquo;&eacute;largir son fichier de prospection. C&rsquo;est par exemple le cas de Lengow, un outil pour optimiser la visibilit&eacute; de son e-commerce. Ce dernier propose des livres blancs destin&eacute;s &agrave; aider des g&eacute;rants de boutique en ligne, m&ecirc;me s&rsquo;ils n&rsquo;ont pas souscrit &agrave; ses services. Il est donc logique que l&rsquo;entreprise demande les coordonn&eacute;es du visiteur, pour ensuite tenter de le convertir en client. Par ailleurs, la sp&eacute;cificit&eacute; de ce contenu &agrave; forte valeur ajout&eacute;e est sa dur&eacute;e dans le temps. Il est essentiel, dans la mesure du possible, d&rsquo;offrir des livres blancs capables d&rsquo;&ecirc;tre d&rsquo;actualit&eacute; plusieurs mois. Ce qui n&rsquo;est pas forc&eacute;ment le cas de vos articles de blog, par exemple. Le sujet doit avoir un rapport avec votre secteur d&rsquo;activit&eacute;, mais surtout apporter une r&eacute;ponse pr&eacute;cise &agrave; une probl&eacute;matique &eacute;prouv&eacute;e par votre cible. Il est essentiel, pour r&eacute;diger ce type de contenus, d&rsquo;avoir une connaissance parfaite du profil de ses clients et des interrogations qu&rsquo;ils se posent au quotidien. Vous devez &eacute;galement conna&icirc;tre leurs freins et motivations &agrave; l&rsquo;achat pour proposer des livres blancs capables de lever les objections et d&rsquo;appuyer sur les motivations. Reprenons plus largement l&rsquo;exemple de Lengow. &Agrave; travers les diff&eacute;rents livres blancs que l&rsquo;entreprise propose &agrave; ses visiteurs, nous voyons qu&rsquo;elle a r&eacute;alis&eacute; une analyse en profondeur pour conna&icirc;tre les principales probl&eacute;matiques des e-commer&ccedil;ants, pour les transformer en multiples guides qualifi&eacute;s. Ce type de contenu doit donc &ecirc;tre r&eacute;alis&eacute; suite &agrave; une &eacute;tude profonde de vos prospects, &agrave; l&rsquo;aide des diff&eacute;rents services de votre entreprise. Tous les collaborateurs &eacute;tant en contact avec les clients peuvent vous fournir de pr&eacute;cieuses id&eacute;es pour trouver les th&egrave;mes de vos livres blancs, ainsi que leur angle d&rsquo;attaque. Hormis les id&eacute;es tendance &agrave; d&eacute;velopper, vous aurez besoin de l&rsquo;expertise d&rsquo;un designer pour les illustrer. Un ebook pertinent doit &ecirc;tre visuellement repr&eacute;sentatif de votre entreprise. Par ailleurs, un aspect professionnel combin&eacute; &agrave; un contenu utile constitue la recette parfaite pour un livre blanc visant &agrave; valoriser votre expertise et donc &agrave; influencer positivement votre e-r&eacute;putation. 3. Des articles &laquo; How-To &raquo; Les articles &laquo; How-To &raquo; sont caract&eacute;ris&eacute;s par la formulation de leur titre sous forme interrogative, par exemple : &laquo; Comment g&eacute;n&eacute;rer du trafic sur son site ? &raquo;, &laquo; Comment s&rsquo;&eacute;quiper pour partir au ski ?&raquo;, &laquo; Comment choisir son maquillage quand on a la peau fonc&eacute;e ? &raquo;, &laquo; Comment installer une douche ? &raquo;&hellip; Il est d&eacute;montr&eacute; que la plupart des internautes ont tendance &agrave; formuler leurs requ&ecirc;tes, dans les moteurs de recherche, sous forme de question. En publiant ces contenus sur votre blog, vous pourrez mieux vous positionner sur ces requ&ecirc;tes sp&eacute;cifiques et am&eacute;liorer votre e-r&eacute;putation aupr&egrave;s d&rsquo;une cible qualifi&eacute;e. Par ailleurs, ces titres font directement r&eacute;f&eacute;rence &agrave; une probl&eacute;matique de vos prospects, ce qui les incite &agrave; cliquer sur le lien qu&rsquo;ils trouvent dans les moteurs de recherche ou sur les r&eacute;seaux sociaux. Attention cependant aux fausses promesses ! Ne r&eacute;digez pas ce genre de titre si l&rsquo;article n&rsquo;apporte pas une solution concr&egrave;te au probl&egrave;me. Il s&rsquo;agit ici de contenus destin&eacute;s &agrave; g&eacute;rer votre e-r&eacute;putation et donc &agrave; d&eacute;montrer votre expertise&hellip; Il est donc recommand&eacute; de d&eacute;tailler la solution apport&eacute;e, &eacute;tape par &eacute;tape, pour convaincre vos lecteurs que vous &ecirc;tes l&rsquo;entreprise qu&rsquo;il leur faut. Par exemple, quand nous tapons &laquo; Comment installer une douche ? &raquo; dans Google, les premiers r&eacute;sultats qui sortent proviennent de Leroy Merlin. Lorsque nous cliquons sur le lien &laquo; Comment installer une cabine de douche ? &raquo;, nous arrivons sur une page contenant un tutoriel d&eacute;taill&eacute; et illustr&eacute;. Ce contenu tient donc toute sa promesse et influence positivement l&rsquo;image qu&rsquo;&agrave; l&rsquo;internaute de l&rsquo;enseigne Leroy Merlin. 4. Des infographies Ce sont des informations ou des donn&eacute;es statistiques pr&eacute;sent&eacute;es sous forme de visuels, tr&egrave;s utiles pour diffuser rapidement de l&rsquo;information ou pour optimiser votre strat&eacute;gie sur des r&eacute;seaux sociaux comme Pinterest ou Instagram. Par ailleurs, sachez qu&rsquo;&agrave; l&rsquo;heure o&ugrave; l&rsquo;information se consomme rapidement depuis un mobile, les infographies ont le vent en poupe ! Une &eacute;tude Slideshare a d&eacute;montr&eacute; qu&rsquo;elles sont 4 fois plus appr&eacute;ci&eacute;es qu&rsquo;une pr&eacute;sentation sous forme d&rsquo;articles et qu&rsquo;elles se partagent 3 fois mieux sur les r&eacute;seaux sociaux. Toutefois, pour qu&rsquo;une infographie serve votre e-r&eacute;putation, elle doit proposer des informations pertinentes, en rapport avec votre march&eacute;. De plus, il faudra &eacute;viter de la fabriquer soi-m&ecirc;me dans son coin et privil&eacute;gier l&rsquo;aide d&rsquo;un graphiste professionnel, pour y int&eacute;grer votre charte graphique. Par exemple, Sanofi utilise les infographies pour v&eacute;hiculer un message et g&eacute;rer son image, comme dans cet exemple o&ugrave; le laboratoire propose une &eacute;tude sur les Fran&ccedil;ais et les objets d&rsquo;e-sant&eacute;. 5. Des conseils d&rsquo;utilisation Les tutoriels sont tr&egrave;s appr&eacute;ci&eacute;s des internautes, car ils les aident &agrave; mieux visualiser les possibilit&eacute;s qui s&rsquo;offrent &agrave; eux s&rsquo;ils utilisent vos produits/services. Par ailleurs, ils permettent aux clients de disposer de toutes les informations n&eacute;cessaires pour s&rsquo;en servir pleinement, ce qui augmente leur satisfaction. Or, qui dit consommateurs satisfaits, dit plus de recommandations, donc de meilleures retomb&eacute;es pour votre e-r&eacute;putation. Vous pouvez combiner les conseils d&rsquo;utilisation avec les autres formats vus ci-dessus. C&rsquo;est-&agrave;-dire que vous avez la possibilit&eacute; de r&eacute;diger un guide num&eacute;rique comme mode d&rsquo;emploi, d&rsquo;&eacute;laborer des infographies ou bien encore des articles &laquo; Comment utiliser&hellip; &raquo;. Nous pouvons reprendre l&rsquo;exemple de Leroy Merlin vu dans le point 3. L&rsquo;enseigne ma&icirc;trise parfaitement sa strat&eacute;gie de contenus en proposant des conseils d&rsquo;utilisation sur forme de &laquo; How to &raquo;, mais aussi en infographie sur Pinterest : en mode d&rsquo;emploi complet : 6. Des formations vid&eacute;o De plus en plus utilis&eacute;es, les formations vid&eacute;o sont d&rsquo;excellents outils de prospection marketing. La vid&eacute;o est un contenu facile &agrave; partager sur les r&eacute;seaux sociaux et qui, en plus, se consomme tr&egrave;s facilement depuis un terminal mobile. C&rsquo;est donc un format privil&eacute;gi&eacute; par les internautes qui aiment profiter d&rsquo;une pause ou des transports en commun pour regarder des vid&eacute;os depuis leur smartphone. Ce format est aussi particuli&egrave;rement performant, car il aide &agrave; d&eacute;montrer plus facilement sa th&eacute;orie et &agrave; expliquer de mani&egrave;re plus ludique une fonction d&rsquo;un produit ou service. Par ailleurs, l&rsquo;heure est &agrave; l&rsquo;humanisation du contenu ! Les internautes ne cherchent plus uniquement &agrave; adh&eacute;rer &agrave; une prestation, ils veulent aussi apprendre &agrave; conna&icirc;tre l&rsquo;entreprise qui les vend. Ils veulent s&rsquo;identifier aux &eacute;quipes et comprendre les valeurs des marques qu&rsquo;ils consomment. &Agrave; cet effet, la vid&eacute;o est un excellent moyen de rendre plus humaines la communication et la relation avec vos prospects. En vous mettant en sc&egrave;ne ou en pr&eacute;sentant l&rsquo;&eacute;quipe derri&egrave;re le produit, l&rsquo;internaute aura vraiment l&rsquo;impression d&rsquo;avoir un interlocuteur en face de lui, qui lui explique l&rsquo;utilit&eacute; et le potentiel de la prestation. Par cons&eacute;quent, il est bien plus attentif et r&eacute;ceptif au message. L&rsquo;outil de programmation sur les r&eacute;seaux sociaux Hootsuite propose de nombreuses vid&eacute;os sur sa cha&icirc;ne YouTube. Ces derni&egrave;res ont de multiples objectifs : Certaines sont d&eacute;di&eacute;es aux clients qui veulent mieux ma&icirc;triser l&rsquo;outil : D&rsquo;autres ont pour sujet la strat&eacute;gie social media et sensibilisent alors les entreprises &agrave; l&rsquo;implication d&rsquo;une pr&eacute;sence sur les r&eacute;seaux sociaux : La derni&egrave;re cat&eacute;gorie tend &agrave; humaniser la marque en pr&eacute;sentant l&rsquo;envers du d&eacute;cor et les &eacute;quipes qui travaillent dans l&rsquo;entreprise : 7. Du contenu issu de la curation Vous allez dire que le contenu issu de votre veille n&rsquo;est pas &agrave; produire, puisqu&rsquo;il a d&eacute;j&agrave; &eacute;t&eacute; cr&eacute;&eacute; par quelqu&rsquo;un d&rsquo;autre. Seulement, il ne s&rsquo;agit pas ici de simplement partager un article ou une infographie, mais d&rsquo;y apporter votre touche personnelle. Encore une fois, l&rsquo;objectif de ces contenus est de vous aider &agrave; mieux g&eacute;rer votre e-r&eacute;putation. Vous pouvez donc reprendre un contenu pertinent, en nommant la source bien entendu, et en le commentant &agrave; votre mani&egrave;re. Ajoutez-y votre expertise, &eacute;toffez l&rsquo;argumentation, exposez vos accords et d&eacute;saccords, avant de mettre en exergue l&rsquo;information avec vos prestations. De plus, ce sont souvent des articles qui abordent divers sujets li&eacute;s &agrave; l&rsquo;actualit&eacute;. Gr&acirc;ce &agrave; leur pertinence, vous pouvez am&eacute;liorer le r&eacute;f&eacute;rencement de votre site et offrir des informations fra&icirc;ches &agrave; vos lecteurs. Vous prouvez aussi que vous vous int&eacute;ressez de pr&egrave;s aux tendances de votre secteur d&rsquo;activit&eacute;, ce qui vous place imm&eacute;diatement comme expert dans votre domaine. Par exemple, dans cet article d&rsquo;Over Graph qui est un outil d&rsquo;aide &agrave; la gestion des r&eacute;seaux sociaux, l&rsquo;entreprise parle du guide &ldquo;Customer Service on Twitter&rdquo; : &Agrave; cet effet, au lieu de reprendre simplement le document r&eacute;dig&eacute; par la plateforme de microblogging, Over Graph propose une analyse personnelle des grandes lignes du guide et en profite pour mettre en perspective son outil avec les conseils pr&eacute;conis&eacute;s par Twitter. Pour ne jamais tomber en panne d&rsquo;inspiration, pensez &agrave; effectuer une veille permanente &agrave; l&rsquo;aide d&rsquo;un outil comme Alerti. En ciblant les mots-cl&eacute;s en rapport avec votre march&eacute;, vous serez imm&eacute;diatement inform&eacute; des derni&egrave;res actualit&eacute;s sur le sujet, vous pourrez aussi surveiller la concurrence et analyser les tendances de consommation. Ces diff&eacute;rents renseignements vous aideront &agrave; trouver des id&eacute;es pour vos prochains articles, livres blancs, infographies, vid&eacute;os, etc. Cela vous permettra aussi d&rsquo;effectuer une curation pertinente sur les r&eacute;seaux sociaux et de ma&icirc;triser enti&egrave;rement votre e-r&eacute;putation. C&eacute;line Albarracin&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:592;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"698\";s:15:\"comment_post_ID\";s:4:\"3284\";s:14:\"comment_author\";s:50:\"E-r&eacute;putation et recrutement : construire...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:164:\"http://www.scoop.it/t/innovation-rh-by-stephane-rodriguez/p/4061421277/2016/03/19/e-reputation-et-recrutement-construire-sa-marque-employeur-sur-les-reseaux-sociaux\";s:17:\"comment_author_IP\";s:14:\"173.245.49.113\";s:12:\"comment_date\";s:19:\"2016-03-19 18:36:57\";s:16:\"comment_date_gmt\";s:19:\"2016-03-19 17:36:57\";s:15:\"comment_content\";s:191:\"[...] Pour votre e-r&eacute;putation, mais aussi pour faciliter vos campagnes de recrutement, apprenez &agrave; g&eacute;rer votre marque employeur sur les r&eacute;seaux sociaux.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:593;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"699\";s:15:\"comment_post_ID\";s:4:\"3260\";s:14:\"comment_author\";s:29:\"_00_À CONSULTER | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:67:\"http://www.pearltrees.com/ipg/00-consulter/id15237105/item171724196\";s:17:\"comment_author_IP\";s:14:\"173.245.49.209\";s:12:\"comment_date\";s:19:\"2016-03-21 16:11:07\";s:16:\"comment_date_gmt\";s:19:\"2016-03-21 15:11:07\";s:15:\"comment_content\";s:537:\"[...] Une part de l’économie collaborative est aujourd’hui gangrénée par des entreprises tentaculaires qui capitalisent sur la bonne volonté des citoyens. Des voix s’élèvent pour dénoncer cette spoliation et proposer une nécessaire réflexion à l’émergence d’alternatives vraiment collaboratives. Rencontre avec Matthieu Lietaert, auteur du livre ‘Homo Coopérans 2.0 – changeons de cap vers l’économie collaborative‘. Interview. Comment gérer la stratégie social media d’un commerce de proximité. [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:59:\"Apache XML RPC 3.1.3 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:594;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"700\";s:15:\"comment_post_ID\";s:4:\"3284\";s:14:\"comment_author\";s:50:\"e-R&eacute;putation et recrutement - Construire...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:152:\"http://www.scoop.it/t/marketing-de-reseau-mlm/p/4061506206/2016/03/21/e-reputation-et-recrutement-construire-sa-marque-employeur-sur-les-reseaux-sociaux\";s:17:\"comment_author_IP\";s:14:\"173.245.49.179\";s:12:\"comment_date\";s:19:\"2016-03-22 00:50:53\";s:16:\"comment_date_gmt\";s:19:\"2016-03-21 23:50:53\";s:15:\"comment_content\";s:191:\"[...] Pour votre e-r&eacute;putation, mais aussi pour faciliter vos campagnes de recrutement, apprenez &agrave; g&eacute;rer votre marque employeur sur les r&eacute;seaux sociaux.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:595;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"701\";s:15:\"comment_post_ID\";s:4:\"1564\";s:14:\"comment_author\";s:24:\"cartier anello oro donna\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:23:\"http://www.clovejs.com/\";s:17:\"comment_author_IP\";s:15:\"108.162.215.107\";s:12:\"comment_date\";s:19:\"2016-03-22 15:36:49\";s:16:\"comment_date_gmt\";s:19:\"2016-03-22 14:36:49\";s:15:\"comment_content\";s:300:\"<strong>cartier anello oro donna...</strong>\n\nAttractive section of content. I just stumbled upon your blog and in accession capital to assert that I get actually enjoyed account your blog posts. Any way I’ll be subscribing to your augment and even I achievement you access consistently rapidly....\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:61:\"Mozilla/5.0 (Windows NT 6.1; Trident/7.0; rv:11.0) like Gecko\";s:12:\"comment_type\";s:9:\"trackback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:596;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"702\";s:15:\"comment_post_ID\";s:4:\"1075\";s:14:\"comment_author\";s:54:\"Pourquoi la veille doit-&ecirc;tre une priorit&amp;...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:133:\"http://www.scoop.it/t/imbroglio-doc-et-veille/p/4062278180/2016/04/07/pourquoi-la-veille-doit-etre-une-priorite-pour-votre-entreprise\";s:17:\"comment_author_IP\";s:14:\"173.245.49.179\";s:12:\"comment_date\";s:19:\"2016-04-07 11:09:13\";s:16:\"comment_date_gmt\";s:19:\"2016-04-07 09:09:13\";s:15:\"comment_content\";s:201:\"[...] Article ayant pour th&eacute;matique l&#039;int&eacute;r&ecirc;t de la veille pour les organisations. On y parle de veille marketing, concurrentielle, d&#039;opinion ou technologique.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:597;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"703\";s:15:\"comment_post_ID\";s:4:\"2762\";s:14:\"comment_author\";s:40:\"Hacienda - cambio de imagen | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:88:\"http://www.pearltrees.com/charlenebrault/hacienda-cambio-imagen/id15754934/item173743136\";s:17:\"comment_author_IP\";s:14:\"173.245.49.209\";s:12:\"comment_date\";s:19:\"2016-04-16 05:15:35\";s:16:\"comment_date_gmt\";s:19:\"2016-04-16 03:15:35\";s:15:\"comment_content\";s:432:\"[...] Logiquement, de par leur structure et leur capacité d’investissement, les grandes chaînes s’adaptent rapidement au changement et ouvrent la voie en matière d’innovations. Par où commencer ? Sur la grande majorité des médias sociaux, créer un profil est rapide et gratuit. Tips : Commencez progressivement ! 1. 2. 3. E-tourisme : l&#039;importance de gérer son e-réputation pour les hôtels et restaurants. 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D&eacute;couvrez 6 astuces incontournables !&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:599;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"705\";s:15:\"comment_post_ID\";s:4:\"3322\";s:14:\"comment_author\";s:50:\"YouTube : 5 astuces pour augmenter l&rsquo;enga...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:121:\"http://www.scoop.it/t/networking-et-reseaux-sociaux/p/4063194876/2016/04/28/youtube-5-astuces-pour-augmenter-l-engagement\";s:17:\"comment_author_IP\";s:14:\"173.245.49.179\";s:12:\"comment_date\";s:19:\"2016-04-28 18:06:08\";s:16:\"comment_date_gmt\";s:19:\"2016-04-28 16:06:08\";s:15:\"comment_content\";s:199:\"[...] Votre cha&icirc;ne Youtube ne g&eacute;n&egrave;re plus autant d&#039;engagement qu&#039;avant ? Dans cette infographie, d&eacute;couvrez 5 astuces pour optimiser vos vid&eacute;os.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:600;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"706\";s:15:\"comment_post_ID\";s:4:\"1564\";s:14:\"comment_author\";s:17:\"Kids | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:68:\"http://www.pearltrees.com/emilierochat/kids/id15825987/item174999715\";s:17:\"comment_author_IP\";s:14:\"173.245.49.209\";s:12:\"comment_date\";s:19:\"2016-04-30 23:40:20\";s:16:\"comment_date_gmt\";s:19:\"2016-04-30 21:40:20\";s:15:\"comment_content\";s:694:\"[...] L’informatique au cœur du quotidien. Le web fait désormais partie de notre vie de tous les jours. Communication, partage et influence. Les mères digitales sont plus connectées au web et réseaux sociaux que la moyenne de la population. Les Digital Mums utilisent en priorité Facebook, YouTube et Instagram plutôt que Twitter et SnapChat. Une nouvelle manière de consommer. 3 principaux types de Digital Mums La Practical Digital Mum Elle cherche des informations pratiques, des bons plans, des réductions. La Shopping Digital Mum Elle effectue ses achats en ligne afin de se faciliter la vie et de gagner du temps. La femme numérique, au centre de toutes les convoitises. [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:59:\"Apache XML RPC 3.1.3 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:601;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"707\";s:15:\"comment_post_ID\";s:4:\"2624\";s:14:\"comment_author\";s:50:\"Comment rep&eacute;rer les influenceurs de son ...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:134:\"http://www.scoop.it/t/community-manager-mondirecteursurete-com/p/4063324208/2016/05/06/comment-reperer-les-influenceurs-de-son-secteur\";s:17:\"comment_author_IP\";s:14:\"173.245.49.179\";s:12:\"comment_date\";s:19:\"2016-05-06 08:33:42\";s:16:\"comment_date_gmt\";s:19:\"2016-05-06 06:33:42\";s:15:\"comment_content\";s:143:\"[...] Les influenceurs peuvent &ecirc;tre utiles aux marques pour de multiples raisons. Comment les d&eacute;busquer sur la toile ?&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:602;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"708\";s:15:\"comment_post_ID\";s:4:\"1075\";s:14:\"comment_author\";s:22:\"Diacoudad | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:49:\"http://www.pearltrees.com/diacoudad/item175788598\";s:17:\"comment_author_IP\";s:14:\"173.245.49.209\";s:12:\"comment_date\";s:19:\"2016-05-11 09:36:05\";s:16:\"comment_date_gmt\";s:19:\"2016-05-11 07:36:05\";s:15:\"comment_content\";s:316:\"[...] Pourquoi la veille doit-être une priorité pour votre entreprise. La veille offre la possibilité à une organisation de gérer au mieux son e-réputation en identifiant les espaces dans lesquels on parle d’elle et en mettant en place des alertes lui permettant de réagir rapidement en cas de besoin. 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Annexe 3. Le phénomène des Youtubeuses beauté. 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C’est parti ! 1) Envoyer des centaines d’invitations à une page/un groupe/un évènement, en quelques secondes. Le premier réflexe que l’on a lorsqu’on souhaite promouvoir sa page Facebook, c’est d’y inviter tous ses amis. Pour tous les sélectionner d’un coup, il vous suffit de copier/coller ce code Javascript dans la barre d’adresse de notre navigateur lorsque vous êtes sur la fameuse fenètre flottante. 6 extensions Google Chrome pour améliorer l&#039;utilisation de Facebook. Facebook : Les 6 dernières updates à connaître. 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Si le personnel doit apprendre à travailler et à s’intégrer dans des équipes formées de plusieurs cultures, les managers, de leur côté, doivent apprendre à gérer l’aspect multiculturel de l’entreprise et à coordonner le travail entre les personnes de cultures diverses. Dans ces circonstances, comment relier les interactions entre les cultures et la coopération ? Tableau 3 - Culture Prométhée : opinions et valeurs des acteurs. Le personal branding au service de votre entreprise. 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La veille offre la possibilité à une organisation de gérer au mieux son e-réputation en [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:59:\"Apache XML RPC 3.1.3 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:625;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"731\";s:15:\"comment_post_ID\";s:4:\"1075\";s:14:\"comment_author\";s:30:\"Veille mercatique | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:76:\"http://www.pearltrees.com/mamonie/veille-mercatique/id16256788/item184011249\";s:17:\"comment_author_IP\";s:14:\"173.245.49.209\";s:12:\"comment_date\";s:19:\"2016-09-02 10:09:25\";s:16:\"comment_date_gmt\";s:19:\"2016-09-02 08:09:25\";s:15:\"comment_content\";s:883:\"[...] Pourquoi la veille doit-être une priorité pour votre entreprise. La veille offre la possibilité à une organisation de gérer au mieux son e-réputation en identifiant les espaces dans lesquels on parle d’elle et en mettant en place des alertes lui permettant de réagir rapidement en cas de besoin. Pour autant les enjeux de la veille dépassent très largement les problématiques de préservation du capital réputationnel des organisations. Dans un monde où tout va très trop vite, où les normes s’accumulent et où la concurrence fait rage entre les entreprises, il est devenu vital pour celles-ci de se tenir au courant de l’actualité de la concurrence (veille concurrentielle), de l’évolution du cadre législatif et réglementaire (veille réglementaire) ou encore des mouvements dans l’univers des nouvelles technologies (veille technologique). [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:59:\"Apache XML RPC 3.1.3 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:626;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"732\";s:15:\"comment_post_ID\";s:4:\"2782\";s:14:\"comment_author\";s:14:\"woolrich parka\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:100:\"http://www.vlady-luisa.it/index.php?fashion=milano-fashion-week-7-acconciature-originali-da-copiare/\";s:17:\"comment_author_IP\";s:13:\"199.27.128.93\";s:12:\"comment_date\";s:19:\"2016-09-24 13:04:43\";s:16:\"comment_date_gmt\";s:19:\"2016-09-24 11:04:43\";s:15:\"comment_content\";s:106:\"<strong>woolrich parka...</strong>\n\nVery interesting information!Perfect just what I was searching for!...\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:61:\"Mozilla/5.0 (Windows NT 6.1; Trident/7.0; rv:11.0) like Gecko\";s:12:\"comment_type\";s:9:\"trackback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:627;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"733\";s:15:\"comment_post_ID\";s:4:\"2782\";s:14:\"comment_author\";s:19:\"golden goose outlet\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:106:\"http://www.photoevolution.it/?article=avete-un-paio-di-golden-goose-scarpe-per-andare-con-il-vostro-abito/\";s:17:\"comment_author_IP\";s:13:\"199.27.128.93\";s:12:\"comment_date\";s:19:\"2016-09-24 13:26:08\";s:16:\"comment_date_gmt\";s:19:\"2016-09-24 11:26:08\";s:15:\"comment_content\";s:230:\"<strong>golden goose outlet...</strong>\n\nSubsequently, after spending many hours on the internet at last We’ve uncovered an individual that surely does know what they are discussing numerous thanks a fantastic deal great post...\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:61:\"Mozilla/5.0 (Windows NT 6.1; Trident/7.0; rv:11.0) like Gecko\";s:12:\"comment_type\";s:9:\"trackback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:628;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"734\";s:15:\"comment_post_ID\";s:4:\"2810\";s:14:\"comment_author\";s:22:\"JARDILAND | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:73:\"http://www.pearltrees.com/bts_a_tc_aec/jardiland/id16347319/item185925968\";s:17:\"comment_author_IP\";s:14:\"173.245.49.209\";s:12:\"comment_date\";s:19:\"2016-09-27 17:03:50\";s:16:\"comment_date_gmt\";s:19:\"2016-09-27 15:03:50\";s:15:\"comment_content\";s:269:\"[...] été optimisée, devenant plus sélective en favorisant les fournisseurs proches du groupe. 10 techniques pour inciter vos clients à rejoindre vos réseaux sociaux. A-t-on encore besoin de préciser que fidéliser un consommateur est moins coûteux que de [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:59:\"Apache XML RPC 3.1.3 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:629;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"735\";s:15:\"comment_post_ID\";s:4:\"2703\";s:14:\"comment_author\";s:15:\"澳門百家樂\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:24:\"http://2da016.as5168.net\";s:17:\"comment_author_IP\";s:14:\"108.162.241.13\";s:12:\"comment_date\";s:19:\"2016-10-02 05:54:20\";s:16:\"comment_date_gmt\";s:19:\"2016-10-02 03:54:20\";s:15:\"comment_content\";s:293:\"<strong>澳門百家樂...</strong>\n\nThanks for sharing excellent informations. Your site is very cool. I\'m impressed by the details that youe on this site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my pal, R...\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:61:\"Mozilla/5.0 (Windows NT 6.1; Trident/7.0; rv:11.0) like Gecko\";s:12:\"comment_type\";s:9:\"trackback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:630;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"736\";s:15:\"comment_post_ID\";s:4:\"3429\";s:14:\"comment_author\";s:50:\"E-R&eacute;putation : Soignez votre image sur t...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:117:\"http://www.scoop.it/t/webmarketing-sante/p/4070131883/2016/10/06/e-reputation-soignez-votre-image-sur-tous-les-fronts\";s:17:\"comment_author_IP\";s:14:\"173.245.49.179\";s:12:\"comment_date\";s:19:\"2016-10-06 15:16:25\";s:16:\"comment_date_gmt\";s:19:\"2016-10-06 13:16:25\";s:15:\"comment_content\";s:215:\"[...] A l&#039;heure o&ugrave; les consommateurs utilisent plusieurs canaux pour s&#039;informer et communiquer, il est important de g&eacute;rer votre e-r&eacute;putation de mani&egrave;re cross canal !&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:631;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"737\";s:15:\"comment_post_ID\";s:4:\"2782\";s:14:\"comment_author\";s:18:\"giubbotti woolrich\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:111:\"http://www.vlady-luisa.it/index.php?fashion=5-nail-art-da-copiare-dalle-passerelle-della-new-york-fashion-week/\";s:17:\"comment_author_IP\";s:13:\"199.27.128.93\";s:12:\"comment_date\";s:19:\"2016-10-10 18:34:31\";s:16:\"comment_date_gmt\";s:19:\"2016-10-10 16:34:31\";s:15:\"comment_content\";s:171:\"<strong>giubbotti woolrich...</strong>\n\nhey I was very impressed with the setup you used with this blog. I use blogs my self so good job. definatly adding to bookmarks....\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:61:\"Mozilla/5.0 (Windows NT 6.1; Trident/7.0; rv:11.0) like Gecko\";s:12:\"comment_type\";s:9:\"trackback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:632;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"738\";s:15:\"comment_post_ID\";s:4:\"2429\";s:14:\"comment_author\";s:18:\"Cible | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:77:\"http://www.pearltrees.com/t/communication-ptut/cible/id16477981/item188053876\";s:17:\"comment_author_IP\";s:14:\"173.245.49.209\";s:12:\"comment_date\";s:19:\"2016-10-25 13:54:17\";s:16:\"comment_date_gmt\";s:19:\"2016-10-25 11:54:17\";s:15:\"comment_content\";s:419:\"[...] Séduire et fidéliser la génération Y avec des campagnes ciblées. Le marché des 15-25 ans, surnommés la génération Y, représente 9 millions d’individus autonomes au pouvoir d’achat élevé. La raison principale d’attirer les consommateurs dès le plus jeune âge est de pouvoir les fidéliser rapidement. Cependant, comment réussir à cibler cette tranche de la population si hétéroclite ? [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:59:\"Apache XML RPC 3.1.3 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:633;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"739\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:39:\"Avis clients : Royaume des Arnaqueurs ?\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:80:\"http://www.signal-arnaques.com/infos/actualites/avis-clients-royaume-arnaqueurs/\";s:17:\"comment_author_IP\";s:14:\"173.245.49.152\";s:12:\"comment_date\";s:19:\"2016-11-05 23:07:47\";s:16:\"comment_date_gmt\";s:19:\"2016-11-05 22:07:47\";s:15:\"comment_content\";s:612:\"[...] Donc les internautes aiment se renseigner sur internet avant un achat et sont fortement influencées par ce qu&rsquo;ils lisent. Ce comportement encore peu commun il y a une dizaine d&rsquo;années est devenu d&rsquo;une banalité extraordinaire. En parallèle et surtout de manière très logique, les commerçants en ligne (ou e-commerçants) ont réagit en s’intéressant de plus en plus à ce qui se disait sur eux. Les plus statisticiens d&rsquo;entre eux, ou les plus logiques tout simplement, ont réussi à établir un lien étroit entre leur e-réputation et leur chiffre d&rsquo;affaire ! [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:50:\"The Incutio XML-RPC PHP Library -- WordPress/4.6.1\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:634;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"740\";s:15:\"comment_post_ID\";s:4:\"3450\";s:14:\"comment_author\";s:54:\"3 conseils de pro pour prot&eacute;ger sa e-r&amp;e...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:131:\"http://www.scoop.it/t/les-reseaux-sociaux-by-pascal-leclerc/p/4071715234/2016/11/16/3-conseils-de-pro-pour-proteger-sa-e-reputation\";s:17:\"comment_author_IP\";s:15:\"108.162.229.167\";s:12:\"comment_date\";s:19:\"2016-11-16 15:58:44\";s:16:\"comment_date_gmt\";s:19:\"2016-11-16 14:58:44\";s:15:\"comment_content\";s:205:\"[...] Ma&icirc;triser votre e-r&eacute;putation est essentiel pour la p&eacute;rennit&eacute; de votre activit&eacute;. D&eacute;couvrez vite 8 techniques &agrave; place d&egrave;s maintenant !&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:635;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"741\";s:15:\"comment_post_ID\";s:4:\"3052\";s:14:\"comment_author\";s:6:\"Google\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:30:\"http://www.google.com/ghsabysr\";s:17:\"comment_author_IP\";s:15:\"162.158.223.123\";s:12:\"comment_date\";s:19:\"2016-11-21 11:07:10\";s:16:\"comment_date_gmt\";s:19:\"2016-11-21 10:07:10\";s:15:\"comment_content\";s:147:\"<strong>Google...</strong>\n\nEvery once inside a when we pick out blogs that we study. 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L’usage est de considérer qu’ils attendent une réponse en moins d’une heure. 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Pour qui ? &#8211; joanniebesner\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:95:\"https://joanniebesner.wordpress.com/2016/12/02/la-veille-en-tourisme-comment-pourquoi-pour-qui/\";s:17:\"comment_author_IP\";s:12:\"173.245.54.4\";s:12:\"comment_date\";s:19:\"2016-12-02 17:57:39\";s:16:\"comment_date_gmt\";s:19:\"2016-12-02 16:57:39\";s:15:\"comment_content\";s:272:\"[...] Pour en savoir davantage sur l&#8217;importance de la veille stratégique pour les entreprises, je vous invite à consulter l&#8217;article de blogue suivant: http://blog.alerti.com/fr/2013/05/pourquoi-la-veille-doit-etre-une-priorite-pour-votre-entreprise/  [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:31:\"The Incutio XML-RPC PHP Library\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:638;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"744\";s:15:\"comment_post_ID\";s:4:\"2429\";s:14:\"comment_author\";s:50:\"Génération Y : ce qu’il faut savoir - efactory\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:53:\"http://www.efactory.fr/generation-y-quil-faut-savoir/\";s:17:\"comment_author_IP\";s:15:\"108.162.229.148\";s:12:\"comment_date\";s:19:\"2016-12-05 10:48:38\";s:16:\"comment_date_gmt\";s:19:\"2016-12-05 09:48:38\";s:15:\"comment_content\";s:192:\"[...] ces conditions ne suffisent pas pour séduire et fidéliser les « digital native». 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&#8211; Le bureau de Ganesh\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:100:\"http://lebureaudeganesh.fr/relation-client-comment-mettre-en-place-ma-strategie-de-relation-clients/\";s:17:\"comment_author_IP\";s:15:\"108.162.229.138\";s:12:\"comment_date\";s:19:\"2016-12-08 11:33:38\";s:16:\"comment_date_gmt\";s:19:\"2016-12-08 10:33:38\";s:15:\"comment_content\";s:210:\"[...] les réseaux sociaux pour ouvrir un nouveau point de contact avec eux, votre approche “social CRM” doit être cohérente avec celle développée sur les autres canaux (par exemple : vous tutoyez [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:48:\"The Incutio XML-RPC PHP Library -- WordPress/4.7\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:640;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"746\";s:15:\"comment_post_ID\";s:4:\"2703\";s:14:\"comment_author\";s:91:\"Relation client (3/3) : comment mettre en place ma stratégie ? 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Alerti vous apporte quelques pr&eacute;cieux conseils !&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:648;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"754\";s:15:\"comment_post_ID\";s:4:\"3450\";s:14:\"comment_author\";s:53:\"E-réputation &amp; Identité numérique | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:100:\"http://www.pearltrees.com/domange_groupef_psy/reputation-identite-numerique/id17290275/item198095273\";s:17:\"comment_author_IP\";s:14:\"108.162.229.45\";s:12:\"comment_date\";s:19:\"2017-03-13 19:21:23\";s:16:\"comment_date_gmt\";s:19:\"2017-03-13 18:21:23\";s:15:\"comment_content\";s:258:\"[...] dénigrement, l’injure et la diffamation. » Pourquoi ?! 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En effet, pourquoi collaborer ? Voici une liste non exhaustive : A quoi servent les réseaux sociaux d&#039;entreprises. 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Crédit photo : Shutterstock. L’impact de la publicité sur les réseaux sociaux. 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Les réseaux sociaux offrent de grandes opportunités marketing, comme nous l’avons vu dans les articles précédents. Aujourd’hui, les entreprises ont bien compris que leurs clients y sont présents et que c’est un canal de communication indispensable. 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En plus elles permettent de véhiculer plus facilement des émotions au travers du storytelling. 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Mais c&#039;est un idéal tronqué par des logiciels de retouches, et donc impossible à atteindre. Ces ruses seront enfin bientôt exposées au grand jour. Lutter contre le diktat de la minceur. Comment définir son planning éditorial ? Médias sociaux pour les affaires - Initiation. A quoi servent les réseaux sociaux d&#039;entreprises. 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Sur Pinterest et Instagram, l’objectif est de maintenir la consommatrice dans un état d’hypnose permanent, un rêve éveillé de luxe, celui de votre marque. Le « lapin blanc » devient ainsi le fil conducteur de votre storytelling visuel dont chaque case est une image à fort pouvoir d’évocation narrative, provoquant son like success. Cela peut être une fenêtre grande ouverte sur l’imaginaire de marque ou, au contraire, une porte presque fermée sur les ateliers d’une grande Maison qui laisse entrevoir partiellement ses secrets. Il est nécessaire que la distanciation de luxe soit maintenue dans le relâchement de cette nouvelle proximité digitale. Extrait de : L’art du storytelling : Chère marque, raconte-moi une histoire. 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Quel outil de veille utiliser ? Pourquoi la veille doit-être une priorité pour votre entreprise. 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Comment gérer la stratégie social media d’un commerce de proximité. 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Les caractéristiques de chaque segmenculture – L’ « enfanlescence » . – L’ « adonaissance » . – L’ adolescence. Séduire et fidéliser la génération Y avec des campagnes ciblées. 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And on top of thats its also very helpful topic for newbies. cheers a lot for the information!...\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:61:\"Mozilla/5.0 (Windows NT 6.1; Trident/7.0; rv:11.0) like Gecko\";s:12:\"comment_type\";s:9:\"trackback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:716;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"822\";s:15:\"comment_post_ID\";s:4:\"2762\";s:14:\"comment_author\";s:29:\"EPE E-REPUTATION | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:81:\"http://www.pearltrees.com/juliettelefur/epe-e-reputation/id19187918/item214409805\";s:17:\"comment_author_IP\";s:14:\"141.101.88.189\";s:12:\"comment_date\";s:19:\"2017-11-29 10:59:58\";s:16:\"comment_date_gmt\";s:19:\"2017-11-29 09:59:58\";s:15:\"comment_content\";s:498:\"[...] La contribution de l’e-réputation est de plus en plus importante dans la réputation et l’image globale de l’entreprise. 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I’ve never seen anything like this!...\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:61:\"Mozilla/5.0 (Windows NT 6.1; Trident/7.0; rv:11.0) like Gecko\";s:12:\"comment_type\";s:9:\"trackback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:718;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"824\";s:15:\"comment_post_ID\";s:4:\"2546\";s:14:\"comment_author\";s:55:\"C.Les R.S nous incitent à la consommation | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:93:\"http://www.pearltrees.com/rallatpemode/c-les-r-incitent-consommation/id19267347/item215311247\";s:17:\"comment_author_IP\";s:13:\"141.101.88.27\";s:12:\"comment_date\";s:19:\"2017-12-09 16:25:25\";s:16:\"comment_date_gmt\";s:19:\"2017-12-09 15:25:25\";s:15:\"comment_content\";s:575:\"[...] L’impact de la publicité sur les réseaux sociaux. Les réseaux sociaux offrent de grandes opportunités marketing, comme nous l’avons vu dans les articles précédents. Aujourd’hui, les entreprises ont bien compris que leurs clients y sont présents et que c’est un canal de communication indispensable. De leur côté, les réseaux sociaux ont également analysé les avantages fournis par leur outil aux entreprises et proposent dorénavant leur propre régie publicitaire, pour inciter les marques à se mettre avant grâce à des campagnes payantes. 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Gr&acirc;ce &agrave; un marketing de personnalisation et de participation !&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:720;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"826\";s:15:\"comment_post_ID\";s:4:\"2762\";s:14:\"comment_author\";s:29:\"EPE E-REPUTATION | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:81:\"http://www.pearltrees.com/juliettelefur/epe-e-reputation/id19187918/item215558512\";s:17:\"comment_author_IP\";s:13:\"141.101.88.27\";s:12:\"comment_date\";s:19:\"2017-12-12 21:14:53\";s:16:\"comment_date_gmt\";s:19:\"2017-12-12 20:14:53\";s:15:\"comment_content\";s:253:\"[...] C’est le job de tout community manager, ou de votre agence web social de veiller à votre notoriété. e-réputation: la solution, être pro-actif. E-tourisme : l&#039;importance de gérer son e-réputation pour les hôtels et restaurants. 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Misez donc sur des articles originaux, au fort potentiel viral, pour transformer ces internautes en ambassadeurs de votre marque ou de votre [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:50:\"The Incutio XML-RPC PHP Library -- WordPress/4.9.1\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:722;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"828\";s:15:\"comment_post_ID\";s:4:\"2736\";s:14:\"comment_author\";s:33:\"DOSSIER Contenu FOrm | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:83:\"http://www.pearltrees.com/t/miss-mooc/dossier-contenu-form/id18080478/item216700790\";s:17:\"comment_author_IP\";s:13:\"141.101.88.27\";s:12:\"comment_date\";s:19:\"2018-01-01 13:43:24\";s:16:\"comment_date_gmt\";s:19:\"2018-01-01 12:43:24\";s:15:\"comment_content\";s:906:\"[...] Le personal branding au service de votre entreprise. Gérer sa marque personnelle, aussi appelée personal branding, consiste à intégrer toutes les techniques marketing pour faire la promotion de sa propre personne. Un dirigeant, un chef d’entreprise ou un indépendant à tout intérêt à utiliser cette méthode, pour humaniser son activité et agir positivement sur l’image de son entreprise. En effet, gérer son image personnelle est un excellent moyen de démontrer ses capacités et de vendre ses compétences. Dans l’esprit des potentiels consommateurs, un chef d’entreprise qui prouve son expertise en mettant en avant ses qualités humaines, démontre que son entreprise est efficace et capable de résoudre leurs problématiques. Construire sa marque personnelle pour vendre son activité professionnelle L’idée est de faire de votre personnalité, votre propre marque. 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Ainsi, il faut réaliser un plan de prévention pour défendre le public et la réputation de l&rsquo;hôtel. La désinsectisation doit être effectuée dans chaque coin de l&rsquo;hôtel. 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Le marché des 15-25 ans, surnommés la génération Y, représente 9 millions d’individus autonomes au pouvoir d’achat élevé. La raison principale d’attirer les consommateurs dès le plus jeune âge est de pouvoir les fidéliser rapidement. Cependant, comment réussir à cibler cette tranche de la population si hétéroclite ? Au milieu des centaines de messages publicitaires auxquels ils sont exposés chaque jour, comment se différencier ? Le but de cet article est de vous éclairer sur ce qu’ils attendent des marques et d’étudier les stratégies employées par les entreprises pour les séduire et les fidéliser. Une population en pleine construction identitaire Tous les jeunes ne se ressemblent pas ! 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L’impact de la publicité sur les réseaux sociaux. Les réseaux sociaux offrent de grandes opportunités marketing, comme nous l’avons vu dans les [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:59:\"Apache XML RPC 3.1.3 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:726;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"832\";s:15:\"comment_post_ID\";s:4:\"2762\";s:14:\"comment_author\";s:29:\"EPE E-REPUTATION | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:81:\"http://www.pearltrees.com/juliettelefur/epe-e-reputation/id19187918/item219788938\";s:17:\"comment_author_IP\";s:14:\"108.162.229.81\";s:12:\"comment_date\";s:19:\"2018-02-15 16:39:10\";s:16:\"comment_date_gmt\";s:19:\"2018-02-15 15:39:10\";s:15:\"comment_content\";s:720:\"[...] E-tourisme : l&#039;importance de gérer son e-réputation pour les hôtels et restaurants. Le saviez-vous ? L’e-tourisme est le premier secteur de l’e-commerce, bien avant les produits, l’habillement, les services ou encore la beauté. Les ventes en ligne ne cessent de progresser et se renseigner sur Internet avant de réserver une chambre ou un restaurant est devenu un geste courant. Avec la France qui reste la première destination touristique mondiale, avec un afflux de plus de 84 millions d’étrangers chaque année, le succès de votre établissement repose essentiellement sur votre site internet. Aucune présence digitale ou des avis négatifs laissent un boulevard à vos concurrents ! 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Le storytelling est l’art et la manière de communiquer sur une marque, tout en racontant une histoire. Cette pratique marketing a pour objectif de faire vibrer la corde sensible du consommateur, en l’aidant à s’identifier pleinement aux personnages de l’histoire. Cette méthode, utilisée en premier lieu par les grandes entreprises, peut aussi être intégrée dans les campagnes de communication des TPE/PME. 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Le blog Alerti vous a s&eacute;lectionn&eacute; les meilleures publicit&eacute;s qui ont suscit&eacute; le buzz sur les r&eacute;seaux sociaux en Mai 2018 !&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:729;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"835\";s:15:\"comment_post_ID\";s:4:\"2762\";s:14:\"comment_author\";s:20:\"fodboldtr&oslash;jer\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:49:\"http://tronsr.org/index.php?p=/profile/kindrahump\";s:17:\"comment_author_IP\";s:14:\"162.158.224.63\";s:12:\"comment_date\";s:19:\"2018-06-06 21:29:39\";s:16:\"comment_date_gmt\";s:19:\"2018-06-06 19:29:39\";s:15:\"comment_content\";s:87:\"<strong>fodboldtr&oslash;jer...</strong>\n\nI love reading your websites. Many thanks!...\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"0\";s:13:\"comment_agent\";s:61:\"Mozilla/5.0 (Windows NT 6.1; Trident/7.0; rv:11.0) like Gecko\";s:12:\"comment_type\";s:9:\"trackback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:730;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"836\";s:15:\"comment_post_ID\";s:4:\"3341\";s:14:\"comment_author\";s:77:\"Twitter : 7 astuces imparables pour faire décoller votre stratégie | Alerti\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:118:\"https://maroccreation.com/clients/blogers/2017/05/09/twitter-7-astuces-imparables-pour-faire-decoller-votre-strategie/\";s:17:\"comment_author_IP\";s:14:\"162.158.79.100\";s:12:\"comment_date\";s:19:\"2018-06-12 14:43:47\";s:16:\"comment_date_gmt\";s:19:\"2018-06-12 12:43:47\";s:15:\"comment_content\";s:173:\"[...] des hashtags pertinents pour votre activité et au coeur des tendances, consultez notre article « Twitter : 7 outils pour parfaitement gérer vos hashtags ». 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Plus une entreprise parvient à instaurer la confiance dans son fonctionnement et sa présence sur le web, plus son e-reputation augmente. 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Les moteurs de recherche « font la chasse » aux contenus dupliqués. 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Un commentaire et une interrogation.\n\nJe suis à mon tour en train de tester votre solution Alerti. Merci pour les codes d\'accès à la Beta. \nVous avez selon moi réussi un outil de compromis entre les solutions professionnelles puissantes type Radian6 que nous utilisons à l\'agence, et les solutions (trop) basiques type Alertes Google. J\'attends avec impatience de connaître votre politique commerciale, et votre positionnement prix, un facteur clef selon moi car Radian6 est un outil extrêmement performant mais basé sur un modèle payant probablement peu adapté aux individus ou TPE qui n\'ont pas besoin de gérer des dossiers complexes. \nFélicitations et tous mes voeux de succès.\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:0:\"\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:1;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"24\";s:15:\"comment_post_ID\";s:2:\"74\";s:14:\"comment_author\";s:8:\"Severine\";s:20:\"comment_author_email\";s:17:\"sfaurax@gmail.com\";s:18:\"comment_author_url\";s:29:\"http://alerti10.wordpress.com\";s:17:\"comment_author_IP\";s:12:\"86.71.201.13\";s:12:\"comment_date\";s:19:\"2010-06-05 07:03:31\";s:16:\"comment_date_gmt\";s:19:\"2010-06-05 07:03:31\";s:15:\"comment_content\";s:1199:\"Merci pour votre commentaire et vos encouragements! Avec Alerti nous nous adressons à la petite entreprise avec une solution simple et économique. Nous proposerons une version gratuite (celle que vous testez :)) et une version premium. Avec la version gratuite les données sont conservées 30 jours et les statistiques sont limitées. Avec la version premium vous bénéficierez de statistiques et graphes avancés, les données seront conservées, donc vous aurez des statistiques dans la durée et vous accéderez à l\'historique du traitement de l\'information. La version premium sera proposée à 120€/an/utilisateur (soit 10€/mois/utilisateur).  Nous envisageons également de développer une version agence, selon les demandes que nous recevrons, qui vous permettrait entre autres d\'editer des rapports au nom de votre agence et qui bénéficierait d\'autres fonctionnalités plus avancées.  Si vous souhaitez en discuter plus en détail cela m\'intéresserait d\'avoir votre feedback en tant qu\'agence. Mon email : severine(at)alerti.com. En tout cas, merci beaucoup pour vos encouragements et n\'hésitez pas à nous faire part de vos remarques au fur et à mesure que vous 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!!\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:0:\"\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:5;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"29\";s:15:\"comment_post_ID\";s:3:\"167\";s:14:\"comment_author\";s:134:\"Petit best of de l’été sur l’ereputation, le community management, les réseaux sociaux, la veille &laquo; Le blog d&#039;Alerti\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:145:\"http://blog.alerti.com/2010/08/17/petit-best-of-de-l%e2%80%99ete-sur-l%e2%80%99ereputation-le-community-management-les-reseaux-sociaux-la-veille/\";s:17:\"comment_author_IP\";s:13:\"72.233.96.178\";s:12:\"comment_date\";s:19:\"2010-08-17 09:15:32\";s:16:\"comment_date_gmt\";s:19:\"2010-08-17 09:15:32\";s:15:\"comment_content\";s:158:\"[...] En matière de veille commerciale, un peu d’auto-promo  Cet article vous explique comment alerti peut vous aider dans votre veille commerciale.  [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:6;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"30\";s:15:\"comment_post_ID\";s:3:\"187\";s:14:\"comment_author\";s:19:\"Frédéric Martinet\";s:20:\"comment_author_email\";s:34:\"frederic.martinet@actulligence.com\";s:18:\"comment_author_url\";s:27:\"http://www.actulligence.com\";s:17:\"comment_author_IP\";s:12:\"90.22.134.21\";s:12:\"comment_date\";s:19:\"2010-08-17 09:20:12\";s:16:\"comment_date_gmt\";s:19:\"2010-08-17 09:20:12\";s:15:\"comment_content\";s:60:\"Merci Séverine pour la citation :)\nBonne journée.\nFrederic\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:0:\"\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:7;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"31\";s:15:\"comment_post_ID\";s:3:\"187\";s:14:\"comment_author\";s:8:\"Severine\";s:20:\"comment_author_email\";s:17:\"sfaurax@gmail.com\";s:18:\"comment_author_url\";s:29:\"http://alerti10.wordpress.com\";s:17:\"comment_author_IP\";s:13:\"84.97.243.226\";s:12:\"comment_date\";s:19:\"2010-08-17 10:05:46\";s:16:\"comment_date_gmt\";s:19:\"2010-08-17 10:05:46\";s:15:\"comment_content\";s:43:\"De rien :)  Très bonne journée également\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:0:\"\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:8;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"32\";s:15:\"comment_post_ID\";s:3:\"187\";s:14:\"comment_author\";s:8:\"Michelle\";s:20:\"comment_author_email\";s:18:\"michmski@gmail.com\";s:18:\"comment_author_url\";s:29:\"http://michmski.wordpress.com\";s:17:\"comment_author_IP\";s:14:\"79.174.205.132\";s:12:\"comment_date\";s:19:\"2010-08-17 10:15:34\";s:16:\"comment_date_gmt\";s:19:\"2010-08-17 10:15:34\";s:15:\"comment_content\";s:119:\"Merci! J\'ai aussi aimé  de Roland Crépeau pour le community management (http://bit.ly/9CtSVY) ;)\n\nMichelle @Synthesio\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:0:\"\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:9;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"33\";s:15:\"comment_post_ID\";s:3:\"187\";s:14:\"comment_author\";s:8:\"Severine\";s:20:\"comment_author_email\";s:17:\"sfaurax@gmail.com\";s:18:\"comment_author_url\";s:29:\"http://alerti10.wordpress.com\";s:17:\"comment_author_IP\";s:13:\"84.97.243.226\";s:12:\"comment_date\";s:19:\"2010-08-17 11:04:54\";s:16:\"comment_date_gmt\";s:19:\"2010-08-17 11:04:54\";s:15:\"comment_content\";s:111:\"Merci pour le lien! Un article intéressant en effet sur l\'outil idéal du community manager. Bonne journée:-)\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:0:\"\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:10;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"34\";s:15:\"comment_post_ID\";s:3:\"187\";s:14:\"comment_author\";s:11:\"prettyzoely\";s:20:\"comment_author_email\";s:21:\"prettyzoely@gmail.com\";s:18:\"comment_author_url\";s:0:\"\";s:17:\"comment_author_IP\";s:12:\"86.76.91.154\";s:12:\"comment_date\";s:19:\"2010-08-17 22:47:28\";s:16:\"comment_date_gmt\";s:19:\"2010-08-17 22:47:28\";s:15:\"comment_content\";s:55:\"je confirme, ces articles sont très utiles ! Merci !!!\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:0:\"\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:11;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"35\";s:15:\"comment_post_ID\";s:3:\"187\";s:14:\"comment_author\";s:8:\"Severine\";s:20:\"comment_author_email\";s:17:\"sfaurax@gmail.com\";s:18:\"comment_author_url\";s:29:\"http://alerti10.wordpress.com\";s:17:\"comment_author_IP\";s:13:\"84.97.243.226\";s:12:\"comment_date\";s:19:\"2010-08-18 07:30:07\";s:16:\"comment_date_gmt\";s:19:\"2010-08-18 07:30:07\";s:15:\"comment_content\";s:54:\"merci et ravie que ce petit best of vous soit utile :)\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:0:\"\";s:14:\"comment_parent\";s:2:\"34\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:12;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"36\";s:15:\"comment_post_ID\";s:3:\"187\";s:14:\"comment_author\";s:9:\"I Like PM\";s:20:\"comment_author_email\";s:22:\"postmaster@ilikepm.com\";s:18:\"comment_author_url\";s:22:\"http://www.ilikepm.com\";s:17:\"comment_author_IP\";s:14:\"193.164.156.10\";s:12:\"comment_date\";s:19:\"2010-08-18 09:57:00\";s:16:\"comment_date_gmt\";s:19:\"2010-08-18 09:57:00\";s:15:\"comment_content\";s:120:\"Merci Séverine pour cette citation au début de votre article (très utile au passage !).\nExcellente journée,\nJérémy\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:0:\"\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:13;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"37\";s:15:\"comment_post_ID\";s:3:\"205\";s:14:\"comment_author\";s:3:\"Lou\";s:20:\"comment_author_email\";s:22:\"blog.lou@smartdate.com\";s:18:\"comment_author_url\";s:24:\"http://fr.smartdate.com/\";s:17:\"comment_author_IP\";s:13:\"89.226.126.10\";s:12:\"comment_date\";s:19:\"2010-10-13 14:32:35\";s:16:\"comment_date_gmt\";s:19:\"2010-10-13 14:32:35\";s:15:\"comment_content\";s:64:\"Je ferai peut-être un tour... L\'occasion d\'en apprendre plus :)\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:0:\"\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:14;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"38\";s:15:\"comment_post_ID\";s:3:\"228\";s:14:\"comment_author\";s:15:\"Fadhila Brahimi\";s:20:\"comment_author_email\";s:25:\"fadhila.brahimi@gmail.com\";s:18:\"comment_author_url\";s:35:\"http://www.blogpersonalbranding.com\";s:17:\"comment_author_IP\";s:11:\"89.83.25.11\";s:12:\"comment_date\";s:19:\"2010-11-10 08:31:14\";s:16:\"comment_date_gmt\";s:19:\"2010-11-10 08:31:14\";s:15:\"comment_content\";s:8:\"Bravo !!\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:0:\"\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:15;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"39\";s:15:\"comment_post_ID\";s:3:\"228\";s:14:\"comment_author\";s:4:\"Jean\";s:20:\"comment_author_email\";s:16:\"hello@alioze.com\";s:18:\"comment_author_url\";s:0:\"\";s:17:\"comment_author_IP\";s:13:\"82.232.105.70\";s:12:\"comment_date\";s:19:\"2010-11-15 10:09:46\";s:16:\"comment_date_gmt\";s:19:\"2010-11-15 10:09:46\";s:15:\"comment_content\";s:239:\"Je viens de découvrir alerti et je suis très content car c\'est un outil qui répond a un besoin que j\'avais depuis longtemps. Google alert ne permet pas justement d\'organiser les informations et de les classer. C\'est un bon outil ! Merci\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:0:\"\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:16;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"40\";s:15:\"comment_post_ID\";s:3:\"228\";s:14:\"comment_author\";s:68:\"Retrouvez nous à la conférence LeWeb &laquo; Le blog d&#039;Alerti\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:71:\"http://blog.alerti.com/2010/12/03/retrouvez-nous-a-la-conference-leweb/\";s:17:\"comment_author_IP\";s:13:\"72.233.96.157\";s:12:\"comment_date\";s:19:\"2010-12-03 12:09:02\";s:16:\"comment_date_gmt\";s:19:\"2010-12-03 12:09:02\";s:15:\"comment_content\";s:216:\"[...]  Alors, si vous êtes présent, venez nous rendre visite! Ce sera l&#8217;occasion de parler des dernières fonctionnalités d&#8217;Alerti et des évolutions à venir. Nous serons plus que ravis de vous [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:17;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"41\";s:15:\"comment_post_ID\";s:3:\"299\";s:14:\"comment_author\";s:6:\"Pierre\";s:20:\"comment_author_email\";s:18:\"Pierre@Ammeloot.fr\";s:18:\"comment_author_url\";s:0:\"\";s:17:\"comment_author_IP\";s:14:\"92.236.126.130\";s:12:\"comment_date\";s:19:\"2011-02-09 20:34:27\";s:16:\"comment_date_gmt\";s:19:\"2011-02-09 20:34:27\";s:15:\"comment_content\";s:78:\"Bonne nouvelle, je m\'en vais tester cette nouvelle source de suite. ;)\n\nPierre\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:0:\"\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:18;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"42\";s:15:\"comment_post_ID\";s:3:\"371\";s:14:\"comment_author\";s:173:\"L&#8217;outil de veille &laquo;&nbsp;Alerti&nbsp;&raquo; passe en version pro&#8217; ..&nbsp;|&nbsp;Kévin Legrand (Manoz) &#8211; Le VRAI blog bolchég33k presque high tech\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:70:\"http://www.manoz.fr/blog/loutil-de-veille-alerti-passe-en-version-pro/\";s:17:\"comment_author_IP\";s:15:\"212.227.114.178\";s:12:\"comment_date\";s:19:\"2011-06-07 10:16:44\";s:16:\"comment_date_gmt\";s:19:\"2011-06-07 10:16:44\";s:15:\"comment_content\";s:139:\"[...] : blog.alerti.com AKPC_IDS += &quot;1750,&quot;;Popularity: 1%   Tweet   Share          So general alerti, e-reputation, social [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:19;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"43\";s:15:\"comment_post_ID\";s:3:\"548\";s:14:\"comment_author\";s:77:\"Notre module de statistiques Facebook évolue ! &laquo; Le blog d&#039;Alerti\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:79:\"http://blog.alerti.com/2012/10/31/notre-module-de-statistiques-facebook-evolue/\";s:17:\"comment_author_IP\";s:14:\"69.170.134.197\";s:12:\"comment_date\";s:19:\"2012-10-31 18:19:23\";s:16:\"comment_date_gmt\";s:19:\"2012-10-31 16:19:23\";s:15:\"comment_content\";s:176:\"[...] statistiques sont complémentaires aux statistiques d’engagement que nous avons lancées en Juin.  Pour retrouver l’ensemble des statistiques Facebook que nous [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:0:\"\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:20;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"44\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:54:\"L&rsquo;e-r&eacute;putation : g&eacute;n&amp;eacute...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:135:\"http://www.scoop.it/t/reseaux-et-medias-sociaux-veille-technique-et-outils/p/4000074122/l-e-reputation-generateur-de-chiffre-d-affaires\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-04-16 16:36:14\";s:16:\"comment_date_gmt\";s:19:\"2013-04-16 14:36:14\";s:15:\"comment_content\";s:214:\"[...] Quand on parle d&#039;e-r&eacute;putation, on adopte tr&egrave;s souvent une posture d&eacute;fensive : &laquo; il faut pr&eacute;server le capital confiance entre la marque et ses clients &raquo;&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:21;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"45\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:26:\"E-réputation | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:91:\"http://www.pearltrees.com/florentcor/e-reputation/id7436171#pearl76220048&amp;show=reveal,6\";s:17:\"comment_author_IP\";s:12:\"93.184.35.43\";s:12:\"comment_date\";s:19:\"2013-04-16 17:06:36\";s:16:\"comment_date_gmt\";s:19:\"2013-04-16 15:06:36\";s:15:\"comment_content\";s:85:\"[...] L&#039;e-réputation : générateur de chiffre d&#039;affaires ? | Alerti [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:57:\"Apache XML RPC 3.0 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:22;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"46\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:68:\"L’e-réputation : générateur de chiffre d’affaires ? | olegeek\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:86:\"http://olegeek.wordpress.com/2013/04/16/le-reputation-generateur-de-chiffre-daffaires/\";s:17:\"comment_author_IP\";s:13:\"76.74.255.105\";s:12:\"comment_date\";s:19:\"2013-04-16 17:56:49\";s:16:\"comment_date_gmt\";s:19:\"2013-04-16 15:56:49\";s:15:\"comment_content\";s:34:\"[...] See on blog.alerti.com [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:33:\"WordPress.com Pingback of Awesome\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:23;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"47\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:54:\"L&rsquo;e-r&eacute;putation : g&eacute;n&amp;eacute...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:115:\"http://www.scoop.it/t/presence-et-influence-numeriques/p/4000079422/l-e-reputation-generateur-de-chiffre-d-affaires\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-04-16 19:00:05\";s:16:\"comment_date_gmt\";s:19:\"2013-04-16 17:00:05\";s:15:\"comment_content\";s:1074:\"[...] Quand on parle d&rsquo;e-r&eacute;putation, on adopte tr&egrave;s souvent une posture d&eacute;fensive : &laquo; il faut pr&eacute;server le capital confiance entre la marque et ses clients &raquo;, &laquo; il faut surveiller ce qui se dit sur la toile &raquo;, &laquo; l&rsquo;e-r&eacute;putation permet d&rsquo;anticiper les bad buzz &raquo;&hellip;. &Eacute;tonnamment, on aborde moins la gestion de l&rsquo;e-r&eacute;putation comme un vecteur possible de croissance et d&rsquo;augmentation du chiffre d&rsquo;affaires d&rsquo;une entreprise. Pourtant, lorsqu&rsquo;une entreprise a une ma&icirc;trise intelligente de son e-r&eacute;putation, lorsqu&rsquo;elle offre des espaces de dialogue bien pens&eacute;s pour ses clients, elle peut alors utiliser son e-reputation comme un levier pour augmenter son carnet de commandes et donc son chiffre d&rsquo;affaires. Pourquoi et comment l&rsquo;e-r&eacute;putation peut contribuer &agrave; la r&eacute;alisation des objectifs commerciaux d&rsquo;une entreprise ? C&rsquo;est l&rsquo;objet de cet article...&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:24;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"48\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:54:\"L&rsquo;e-r&eacute;putation : g&eacute;n&amp;eacute...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:113:\"http://www.scoop.it/t/rh-emeraude/p/4000102750/l-e-reputation-generateur-de-chiffre-d-affaires-et-de-recrutements\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-04-17 08:27:38\";s:16:\"comment_date_gmt\";s:19:\"2013-04-17 06:27:38\";s:15:\"comment_content\";s:311:\"[...] Quand on parle d&#039;e-r&eacute;putation, on adopte tr&egrave;s souvent une posture d&eacute;fensive : &laquo; il faut pr&eacute;server le capital confiance entre la marque et ses clients &raquo; (Parce que l&#039;e-r&eacute;putation est bien plus qu&#039;une nouvelle forme de #RP ou de com.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:25;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"49\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:81:\"L’e-réputation : générateur de chiffre d’affaires ? | The social guideline\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:97:\"http://thesocialguideline.wordpress.com/2013/04/17/le-reputation-generateur-de-chiffre-daffaires/\";s:17:\"comment_author_IP\";s:13:\"66.135.48.173\";s:12:\"comment_date\";s:19:\"2013-04-17 10:22:59\";s:16:\"comment_date_gmt\";s:19:\"2013-04-17 08:22:59\";s:15:\"comment_content\";s:99:\"[...] See on http://blog.alerti.com/fr/2013/04/le-reputation-generateur-de-chiffre-daffaires/ [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:33:\"WordPress.com Pingback of Awesome\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:26;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"50\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:54:\"L&rsquo;e-r&eacute;putation : vraiment g&amp;eacute...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:114:\"http://www.scoop.it/t/referencement-internet/p/4000113290/l-e-reputation-vraiment-generateur-de-chiffre-d-affaires\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-04-17 10:37:32\";s:16:\"comment_date_gmt\";s:19:\"2013-04-17 08:37:32\";s:15:\"comment_content\";s:214:\"[...] Quand on parle d&#039;e-r&eacute;putation, on adopte tr&egrave;s souvent une posture d&eacute;fensive : &laquo; 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il faut pr&eacute;server le capital confiance entre la marque et ses clients &raquo;, &laquo; il faut surveiller ce qui se dit sur la toile &raquo;, &laquo; l&rsquo;e-r&eacute;putation permet d&rsquo;anticiper les bad buzz &raquo;&hellip;. &Eacute;tonnamment, on aborde moins la gestion de l&rsquo;e-r&eacute;putation comme un vecteur possible de croissance et d&rsquo;augmentation du chiffre d&rsquo;affaires d&rsquo;une entreprise.Pourtant, lorsqu&rsquo;une entreprise a une ma&icirc;trise intelligente de son e-r&eacute;putation, lorsqu&rsquo;elle offre des espaces de dialogue bien pens&eacute;s pour ses clients, elle peut alors utiliser son e-reputation comme un levier pour augmenter son carnet de commandes et donc son chiffre d&rsquo;affaires.Pourquoi et comment l&rsquo;e-r&eacute;putation peut contribuer &agrave; la r&eacute;alisation des objectifs commerciaux d&rsquo;une entreprise ? C&rsquo;est l&rsquo;objet de cet article.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:30;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"54\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:117:\"Com’ une fin de semaine #36 - J&#039;ai un pote dans la com&#039; - Conseil en communication et création graphique\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:57:\"http://jai-un-pote-dans-la.com/com-une-fin-de-semaine-36/\";s:17:\"comment_author_IP\";s:15:\"213.251.189.205\";s:12:\"comment_date\";s:19:\"2013-04-19 17:08:06\";s:16:\"comment_date_gmt\";s:19:\"2013-04-19 15:08:06\";s:15:\"comment_content\";s:92:\"[...] http://blog.alerti.com/fr/2013/04/le-reputation-generateur-de-chiffre-daffaires/ [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:50:\"The Incutio XML-RPC PHP Library -- WordPress/3.5.1\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:31;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"55\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:121:\"Votre e-reputation d\'entreprise : comment la suivre et en décupler l\'impact ? | Dans les coulisses d&#039;une agence Web\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:105:\"http://blog.useweb.fr/2013/04/22/votre-e-reputation-dentreprise-comment-la-suivre-et-en-decupler-limpact/\";s:17:\"comment_author_IP\";s:15:\"213.251.189.209\";s:12:\"comment_date\";s:19:\"2013-04-22 14:49:28\";s:16:\"comment_date_gmt\";s:19:\"2013-04-22 12:49:28\";s:15:\"comment_content\";s:260:\"[...] la réflexion, je vous propose de lire ce très bon article qui pose la question : &laquo;&nbsp;L’e-réputation : générateur de chiffre d’affaires ?&laquo;&nbsp;  ShareTweet     coups de coeur, réalisations        Cliquez ici pour annuler la [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:50:\"The Incutio XML-RPC PHP Library -- WordPress/3.3.2\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:32;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"56\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:54:\"L&rsquo;e-r&eacute;putation : g&eacute;n&amp;eacute...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:102:\"http://www.scoop.it/t/le-bouche-a-oreille/p/4000473383/l-e-reputation-generateur-de-chiffre-d-affaires\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-04-24 07:47:09\";s:16:\"comment_date_gmt\";s:19:\"2013-04-24 05:47:09\";s:15:\"comment_content\";s:313:\"[...] Quand on parle d&#039;e-r&eacute;putation, on adopte tr&egrave;s souvent une posture d&eacute;fensive : &laquo; il faut pr&eacute;server le capital confiance entre la marque et ses clients &raquo; (E-r&eacute;putation et recommandation sociale : comment booster votre chiffre d&rsquo;affaires...&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:33;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"57\";s:15:\"comment_post_ID\";s:3:\"685\";s:14:\"comment_author\";s:50:\"Vine : Quel int&eacute;r&ecirc;t pour les marqu...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:95:\"http://www.scoop.it/t/brand-content-by-valmarch/p/4000512344/vine-quel-interet-pour-les-marques\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-04-24 16:57:49\";s:16:\"comment_date_gmt\";s:19:\"2013-04-24 14:57:49\";s:15:\"comment_content\";s:213:\"[...] Vous &ecirc;tes CM et vous n&#039;avez pas encore test&eacute; Vine ? Non mais allo quoi ! Plus s&eacute;rieusement, derri&egrave;re son air gadget et m&ecirc;me si Vine n&#039;est pour le moment&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:34;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"58\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:74:\"L’e-réputation : générateur de chiffre d’affaires ? | Stratelligent\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:34:\"http://www.stratelligent.fr/?p=274\";s:17:\"comment_author_IP\";s:15:\"213.251.189.208\";s:12:\"comment_date\";s:19:\"2013-04-25 10:08:18\";s:16:\"comment_date_gmt\";s:19:\"2013-04-25 08:08:18\";s:15:\"comment_content\";s:43:\"[...] source : http://blog.alerti.com [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:50:\"The Incutio XML-RPC PHP Library -- WordPress/3.5.1\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:35;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"59\";s:15:\"comment_post_ID\";s:3:\"685\";s:14:\"comment_author\";s:117:\"Com’ une fin de semaine #37 - J&#039;ai un pote dans la com&#039; - Conseil en communication et création graphique\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:57:\"http://jai-un-pote-dans-la.com/com-une-fin-de-semaine-37/\";s:17:\"comment_author_IP\";s:15:\"213.251.189.205\";s:12:\"comment_date\";s:19:\"2013-04-26 17:15:03\";s:16:\"comment_date_gmt\";s:19:\"2013-04-26 15:15:03\";s:15:\"comment_content\";s:63:\"[...] Article : Vine : Quel intérêt pour les marques ? [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:50:\"The Incutio XML-RPC PHP Library -- WordPress/3.5.1\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:36;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"60\";s:15:\"comment_post_ID\";s:3:\"701\";s:14:\"comment_author\";s:50:\"R&eacute;putation, identit&eacute;, image : par...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:102:\"http://www.scoop.it/t/troisiemelieu/p/4000962347/reputation-identite-image-parle-t-on-de-la-meme-chose\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-05-03 11:22:03\";s:16:\"comment_date_gmt\";s:19:\"2013-05-03 09:22:03\";s:15:\"comment_content\";s:214:\"[...] Comprendre l&#039;e-r&eacute;putation requiert de dissocier ce concept d&#039;autres probl&eacute;matiques au risque de tout confondre et de tomber &agrave; c&ocirc;t&eacute; de ses enjeux. Quelle&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:37;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"61\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:54:\"L&rsquo;e-r&eacute;putation : g&eacute;n&amp;eacute...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:120:\"http://www.scoop.it/t/croissance-et-intelligence-economique/p/4001374193/l-e-reputation-generateur-de-chiffre-d-affaires\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-05-10 20:56:38\";s:16:\"comment_date_gmt\";s:19:\"2013-05-10 18:56:38\";s:15:\"comment_content\";s:1074:\"[...] Quand on parle d&rsquo;e-r&eacute;putation, on adopte tr&egrave;s souvent une posture d&eacute;fensive : &laquo; il faut pr&eacute;server le capital confiance entre la marque et ses clients &raquo;, &laquo; il faut surveiller ce qui se dit sur la toile &raquo;, &laquo; l&rsquo;e-r&eacute;putation permet d&rsquo;anticiper les bad buzz &raquo;&hellip;. &Eacute;tonnamment, on aborde moins la gestion de l&rsquo;e-r&eacute;putation comme un vecteur possible de croissance et d&rsquo;augmentation du chiffre d&rsquo;affaires d&rsquo;une entreprise.Pourtant, lorsqu&rsquo;une entreprise a une ma&icirc;trise intelligente de son e-r&eacute;putation, lorsqu&rsquo;elle offre des espaces de dialogue bien pens&eacute;s pour ses clients, elle peut alors utiliser son e-reputation comme un levier pour augmenter son carnet de commandes et donc son chiffre d&rsquo;affaires.Pourquoi et comment l&rsquo;e-r&eacute;putation peut contribuer &agrave; la r&eacute;alisation des objectifs commerciaux d&rsquo;une entreprise ? C&rsquo;est l&rsquo;objet de cet article.....&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:38;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"62\";s:15:\"comment_post_ID\";s:3:\"993\";s:14:\"comment_author\";s:50:\"Community Manager, et si vous changiez votre co...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:117:\"http://www.scoop.it/t/numerique28/p/4001601955/community-manager-et-si-vous-changiez-votre-conception-de-l-engagement\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-05-14 15:11:25\";s:16:\"comment_date_gmt\";s:19:\"2013-05-14 13:11:25\";s:15:\"comment_content\";s:207:\"[...] Aujourd&#039;hui nous courons tous apr&egrave;s des indicateurs de performance pour l&eacute;gitimer nos actions sur les r&eacute;seaux sociaux. Ces indicateurs sont n&eacute;cessaires pour&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:39;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"63\";s:15:\"comment_post_ID\";s:3:\"993\";s:14:\"comment_author\";s:50:\"Community Manager, et si vous changiez votre co...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:122:\"http://www.scoop.it/t/pascal-faucompre/p/4001609953/community-manager-et-si-vous-changiez-votre-conception-de-l-engagement\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-05-14 16:18:26\";s:16:\"comment_date_gmt\";s:19:\"2013-05-14 14:18:26\";s:15:\"comment_content\";s:745:\"[...] Aujourd&rsquo;hui nous courons tous apr&egrave;s des indicateurs de performance pour l&eacute;gitimer nos actions sur les r&eacute;seaux sociaux. Ces indicateurs sont n&eacute;cessaires pour &eacute;tablir des strat&eacute;gies et mesurer leur pertinence. Si le retour sur investissement flotte toujours au dessus des m&eacute;dias sociaux, la plupart des professionnels ont pr&eacute;f&eacute;r&eacute; se tourner vers une autre notion plus &laquo; social media friendly &raquo; : l&rsquo;engagement. Mais cette d&eacute;finition actuelle de l&rsquo;engagement est-elle vraiment pertinente ? Ne pouvons nous pas imaginer des strat&eacute;gies qui vont beaucoup plus loin dans l&rsquo;animation de nos communaut&eacute;s ?(...)&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:40;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"64\";s:15:\"comment_post_ID\";s:3:\"993\";s:14:\"comment_author\";s:50:\"Community Manager, et si vous changiez votre co...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:159:\"http://www.scoop.it/t/web-2-0-social-media-communication-digitale-marketing/p/4001648339/community-manager-et-si-vous-changiez-votre-conception-de-l-engagement\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-05-15 05:13:10\";s:16:\"comment_date_gmt\";s:19:\"2013-05-15 03:13:10\";s:15:\"comment_content\";s:739:\"[...] Aujourd&rsquo;hui nous courons tous apr&egrave;s des indicateurs de performance pour l&eacute;gitimer nos actions sur les r&eacute;seaux sociaux. Ces indicateurs sont n&eacute;cessaires pour &eacute;tablir des strat&eacute;gies et mesurer leur pertinence. Si le retour sur investissement flotte toujours au dessus des m&eacute;dias sociaux, la plupart des professionnels ont pr&eacute;f&eacute;r&eacute; se tourner vers une autre notion plus &laquo; social media friendly &raquo; : l&rsquo;engagement.Mais cette d&eacute;finition actuelle de l&rsquo;engagement est-elle vraiment pertinente ? Ne pouvons nous pas imaginer des strat&eacute;gies qui vont beaucoup plus loin dans l&rsquo;animation de nos communaut&eacute;s ?&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:41;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"65\";s:15:\"comment_post_ID\";s:3:\"993\";s:14:\"comment_author\";s:50:\"Community Manager, et si vous changiez votre co...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:116:\"http://www.scoop.it/t/les-reseaux-du-reseau/p/4002107378/community-manager-et-si-vous-changiez-votre-conception-de-l\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-05-23 13:59:46\";s:16:\"comment_date_gmt\";s:19:\"2013-05-23 11:59:46\";s:15:\"comment_content\";s:207:\"[...] Article sur la d&eacute;finition de l&#039;engagement des communaut&eacute;s num&eacute;riques. 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Quels exemples concrets de veille en entreprise peut-on mettre en avant ?&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:49;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"73\";s:15:\"comment_post_ID\";s:4:\"1075\";s:14:\"comment_author\";s:54:\"Pourquoi la veille doit-&ecirc;tre une priorit&amp;...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:136:\"http://www.scoop.it/t/reseaux-sociaux-blog-seo-referenement/p/4002464558/pourquoi-la-veille-doit-etre-une-priorite-pour-votre-entreprise\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-05-30 09:32:08\";s:16:\"comment_date_gmt\";s:19:\"2013-05-30 07:32:08\";s:15:\"comment_content\";s:981:\"[...] La veille offre la possibilit&eacute; &agrave; une organisation de g&eacute;rer au mieux son e-r&eacute;putation en identifiant les espaces dans lesquels on parle d&rsquo;elle et en mettant en place des alertes lui permettant de r&eacute;agir rapidement en cas de besoin. Pour autant les enjeux de la veille d&eacute;passent tr&egrave;s largement les probl&eacute;matiques de pr&eacute;servation du capital r&eacute;putationnel des organisations. Dans un monde o&ugrave; tout va tr&egrave;s trop vite, o&ugrave; les normes s&rsquo;accumulent et o&ugrave; la concurrence fait rage entre les entreprises, il est devenu vital pour celles-ci de se tenir au courant de l&rsquo;actualit&eacute; de la concurrence (veille concurrentielle), de l&rsquo;&eacute;volution du cadre l&eacute;gislatif et r&eacute;glementaire (veille r&eacute;glementaire) ou encore des mouvements dans l&rsquo;univers des nouvelles technologies (veille technologique).Par cons&eacute;quent....&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:50;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"74\";s:15:\"comment_post_ID\";s:4:\"1075\";s:14:\"comment_author\";s:54:\"Pourquoi la veille doit-&ecirc;tre une priorit&amp;...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:143:\"http://www.scoop.it/t/marketing-communication-business-to-business/p/4002426790/pourquoi-la-veille-doit-etre-une-priorite-pour-votre-entreprise\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-05-30 21:25:11\";s:16:\"comment_date_gmt\";s:19:\"2013-05-30 19:25:11\";s:15:\"comment_content\";s:1182:\"[...] La veille offre la possibilit&eacute; &agrave; une organisation de g&eacute;rer au mieux son e-r&eacute;putation en identifiant les espaces dans lesquels on parle d&rsquo;elle et en mettant en place des alertes lui permettant de r&eacute;agir rapidement en cas de besoin. Pour autant les enjeux de la veille d&eacute;passent tr&egrave;s largement les probl&eacute;matiques de pr&eacute;servation du capital r&eacute;putationnel des organisations. Dans un monde o&ugrave; tout va tr&egrave;s trop vite, o&ugrave; les normes s&rsquo;accumulent et o&ugrave; la concurrence fait rage entre les entreprises, il est devenu vital pour celles-ci de se tenir au courant de l&rsquo;actualit&eacute; de la concurrence (veille concurrentielle), de l&rsquo;&eacute;volution du cadre l&eacute;gislatif et r&eacute;glementaire (veille r&eacute;glementaire) ou encore des mouvements dans l&rsquo;univers des nouvelles technologies (veille technologique).Par cons&eacute;quent, la veille est d&rsquo;une importance cruciale car elle donne aux entreprises ce qu&rsquo;elles ont de moins en moins : le temps d&rsquo;anticiper pour prendre les bonnes d&eacute;cisions au bon moment...&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:51;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"75\";s:15:\"comment_post_ID\";s:4:\"1075\";s:14:\"comment_author\";s:54:\"Pourquoi la veille doit-&ecirc;tre une priorit&amp;...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:104:\"http://www.scoop.it/t/sivva/p/4002663808/pourquoi-la-veille-doit-etre-une-priorite-pour-votre-entreprise\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-06-03 17:03:56\";s:16:\"comment_date_gmt\";s:19:\"2013-06-03 15:03:56\";s:15:\"comment_content\";s:1180:\"[...] La veille offre la possibilit&eacute; &agrave; une organisation de g&eacute;rer au mieux son e-r&eacute;putation en identifiant les espaces dans lesquels on parle d&rsquo;elle et en mettant en place des alertes lui permettant de r&eacute;agir rapidement en cas de besoin. Pour autant les enjeux de la veille d&eacute;passent tr&egrave;s largement les probl&eacute;matiques de pr&eacute;servation du capital r&eacute;putationnel des organisations. Dans un monde o&ugrave; tout va tr&egrave;s trop vite, o&ugrave; les normes s&rsquo;accumulent et o&ugrave; la concurrence fait rage entre les entreprises, il est devenu vital pour celles-ci de se tenir au courant de l&rsquo;actualit&eacute; de la concurrence (veille concurrentielle), de l&rsquo;&eacute;volution du cadre l&eacute;gislatif et r&eacute;glementaire (veille r&eacute;glementaire) ou encore des mouvements dans l&rsquo;univers des nouvelles technologies (veille technologique).Par cons&eacute;quent, la veille est d&rsquo;une importance cruciale car elle donne aux entreprises ce qu&rsquo;elles ont de moins en moins : le temps d&rsquo;anticiper pour prendre les bonnes d&eacute;cisions au bon moment.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:52;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"76\";s:15:\"comment_post_ID\";s:4:\"1075\";s:14:\"comment_author\";s:54:\"Pourquoi la veille doit-&ecirc;tre une priorit&amp;...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:137:\"http://www.scoop.it/t/innovation-et-developpement-economique/p/4002665923/pourquoi-la-veille-doit-etre-une-priorite-pour-votre-entreprise\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-06-03 17:24:55\";s:16:\"comment_date_gmt\";s:19:\"2013-06-03 15:24:55\";s:15:\"comment_content\";s:219:\"[...] la veille est d&rsquo;une importance cruciale car elle donne aux entreprises ce qu&rsquo;elles ont de moins en moins : le temps d&rsquo;anticiper pour prendre les bonnes d&eacute;cisions au bon moment.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:53;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"77\";s:15:\"comment_post_ID\";s:4:\"1075\";s:14:\"comment_author\";s:54:\"Pourquoi la veille doit-&ecirc;tre une priorit&amp;...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:136:\"http://www.scoop.it/t/strategie-by-vanessa-gosselin-grenier/p/4002683245/pourquoi-la-veille-doit-etre-une-priorite-pour-votre-entreprise\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-06-03 23:36:01\";s:16:\"comment_date_gmt\";s:19:\"2013-06-03 21:36:01\";s:15:\"comment_content\";s:1373:\"[...] La veille offre la possibilit&eacute; &agrave; une organisation de g&eacute;rer au mieux son e-r&eacute;putation en identifiant les espaces dans lesquels on parle d&rsquo;elle et en mettant en place des alertes lui permettant de r&eacute;agir rapidement en cas de besoin. Pour autant les enjeux de la veille d&eacute;passent tr&egrave;s largement les probl&eacute;matiques de pr&eacute;servation du capital r&eacute;putationnel des organisations. Dans un monde o&ugrave; tout va tr&egrave;s trop vite, o&ugrave; les normes s&rsquo;accumulent et o&ugrave; la concurrence fait rage entre les entreprises, il est devenu vital pour celles-ci de se tenir au courant de l&rsquo;actualit&eacute; de la concurrence (veille concurrentielle), de l&rsquo;&eacute;volution du cadre l&eacute;gislatif et r&eacute;glementaire (veille r&eacute;glementaire) ou encore des mouvements dans l&rsquo;univers des nouvelles technologies (veille technologique).Par cons&eacute;quent, la veille est d&rsquo;une importance cruciale car elle donne aux entreprises ce qu&rsquo;elles ont de moins en moins : le temps d&rsquo;anticiper pour prendre les bonnes d&eacute;cisions au bon moment. Pourquoi la veille est-elle strat&eacute;gique ? Quelles sont les diff&eacute;rentes typologies de veille existantes ? Quels exemples concrets de veille en entreprise peut-on mettre en avant ?&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:54;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"78\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:54:\"L&rsquo;e-r&eacute;putation : g&eacute;n&amp;eacute...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:111:\"http://www.scoop.it/t/satisfaction-fidelite-client/p/4002787589/l-e-reputation-generateur-de-chiffre-d-affaires\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-06-05 18:44:17\";s:16:\"comment_date_gmt\";s:19:\"2013-06-05 16:44:17\";s:15:\"comment_content\";s:217:\"[...] Quand on parle d&#039;e-r&eacute;putation, on adopte tr&egrave;s souvent une posture d&eacute;fensive : &laquo; il faut pr&eacute;server le capital confiance entre la marque et ses clients &raquo;...&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:55;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"79\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:73:\"L’e-réputation : générateur de chiffre d’affaires ? | Eclore-idée\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:89:\"http://ecloreidee.wordpress.com/2013/06/05/le-reputation-generateur-de-chiffre-daffaires/\";s:17:\"comment_author_IP\";s:13:\"66.135.48.156\";s:12:\"comment_date\";s:19:\"2013-06-05 19:33:34\";s:16:\"comment_date_gmt\";s:19:\"2013-06-05 17:33:34\";s:15:\"comment_content\";s:34:\"[...] See on blog.alerti.com [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:31:\"The Incutio XML-RPC PHP Library\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:56;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"80\";s:15:\"comment_post_ID\";s:4:\"1183\";s:14:\"comment_author\";s:50:\"Optimisez votre veille avec Alerti | Alerti | V...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:92:\"http://www.scoop.it/t/veilles-docubib/p/4002940798/optimisez-votre-veille-avec-alerti-alerti\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-06-09 00:48:10\";s:16:\"comment_date_gmt\";s:19:\"2013-06-08 22:48:10\";s:15:\"comment_content\";s:181:\"[...] Premier article d&eacute;crivant le fonctionnement des alertes sur le moteur Alerti afin de permettre de mener une veille marketing, commerciale et d&#039;opinion.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:57;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"81\";s:15:\"comment_post_ID\";s:4:\"1075\";s:14:\"comment_author\";s:73:\"Pourquoi la veille doit-être une priorité pour votre entreprise | Sivva\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:80:\"http://sivva.fr/pourquoi-la-veille-doit-etre-une-priorite-pour-votre-entreprise/\";s:17:\"comment_author_IP\";s:14:\"91.234.194.233\";s:12:\"comment_date\";s:19:\"2013-06-19 12:00:34\";s:16:\"comment_date_gmt\";s:19:\"2013-06-19 10:00:34\";s:15:\"comment_content\";s:34:\"[...] See on blog.alerti.com [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:50:\"The Incutio XML-RPC PHP Library -- WordPress/3.5.1\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:58;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"82\";s:15:\"comment_post_ID\";s:4:\"1263\";s:14:\"comment_author\";s:20:\"Google+ | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:89:\"http://www.pearltrees.com/sequenceseqpro/google/id8165572#pearl81437424&amp;show=reveal,6\";s:17:\"comment_author_IP\";s:12:\"93.184.35.43\";s:12:\"comment_date\";s:19:\"2013-06-24 18:25:45\";s:16:\"comment_date_gmt\";s:19:\"2013-06-24 16:25:45\";s:15:\"comment_content\";s:82:\"[...] Google+ et les marques : est-ce que ça fonctionne vraiment ? | Alerti [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:57:\"Apache XML RPC 3.0 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:59;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"83\";s:15:\"comment_post_ID\";s:4:\"1343\";s:14:\"comment_author\";s:50:\"Community manager, impliquez vos fans, racontez...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:125:\"http://www.scoop.it/t/knet-community-management/p/4003729758/community-manager-impliquez-vos-fans-racontez-leur-des-histoires\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-06-25 11:11:37\";s:16:\"comment_date_gmt\";s:19:\"2013-06-25 09:11:37\";s:15:\"comment_content\";s:200:\"[...] &Eacute;conomie de l&rsquo;attention, r&egrave;gne du divertissement, revalorisation du quotidien, flou grandissant des limites entre monde virtuel et monde r&eacute;el, multiplicati&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:60;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"84\";s:15:\"comment_post_ID\";s:4:\"1343\";s:14:\"comment_author\";s:50:\"Community manager, impliquez vos fans, racontez...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:153:\"http://www.scoop.it/t/web-2-0-social-media-communication-digitale-marketing/p/4003783604/community-manager-impliquez-vos-fans-racontez-leur-des-histoires\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-06-26 05:25:02\";s:16:\"comment_date_gmt\";s:19:\"2013-06-26 03:25:02\";s:15:\"comment_content\";s:703:\"[...] &Eacute;conomie de l&rsquo;attention, r&egrave;gne du divertissement, revalorisation du quotidien, flou grandissant des limites entre monde virtuel et monde r&eacute;el, multiplication des supports digitaux et des points de contact&hellip; Toutes ces &eacute;volutions obligent les marques &agrave; s&rsquo;adapter et &agrave; innover en permanence dans leurs m&eacute;thodes de communication et de marketing. Nous vous proposons ici de nous int&eacute;resser au Storytelling, dont on entend de plus en plus parler, et plus particuli&egrave;rement &agrave; l&rsquo;utilisation des personnages de marque dans les dispositifs de storytelling, en nous appuyant sur 4 &eacute;tudes de cas.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:61;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"85\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:54:\"L&rsquo;e-r&eacute;putation : g&eacute;n&amp;eacute...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:105:\"http://www.scoop.it/t/efficacite-commerciale/p/4003942194/l-e-reputation-generateur-de-chiffre-d-affaires\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-06-29 00:02:05\";s:16:\"comment_date_gmt\";s:19:\"2013-06-28 22:02:05\";s:15:\"comment_content\";s:351:\"[...] Quand on parle d&rsquo;e-r&eacute;putation, on adopte tr&egrave;s souvent une posture d&eacute;fensive : &laquo; il faut pr&eacute;server le capital confiance entre la marque et ses clients &raquo;, &laquo; il faut surveiller ce qui se dit sur la toile &raquo;, &laquo; l&rsquo;e-r&eacute;putation permet d&rsquo;anticiper les bad...&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:62;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"86\";s:15:\"comment_post_ID\";s:3:\"685\";s:14:\"comment_author\";s:50:\"Vine : Quel int&eacute;r&ecirc;t pour les marqu...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:116:\"http://www.scoop.it/t/reseaux-et-medias-sociaux-community-management/p/4003952580/vine-quel-interet-pour-les-marques\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-06-29 10:25:40\";s:16:\"comment_date_gmt\";s:19:\"2013-06-29 08:25:40\";s:15:\"comment_content\";s:109:\"[...] Vous &ecirc;tes CM et vous n&rsquo;avez pas encore test&eacute; Vine ? Non mais allo quoi !&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:63;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"87\";s:15:\"comment_post_ID\";s:4:\"1263\";s:14:\"comment_author\";s:50:\"Google+ et les marques : est-ce que &ccedil;a f...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:111:\"http://www.scoop.it/t/qrcode-sites-mobiles/p/4003956035/google-et-les-marques-est-ce-que-ca-fonctionne-vraiment\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-06-29 11:18:02\";s:16:\"comment_date_gmt\";s:19:\"2013-06-29 09:18:02\";s:15:\"comment_content\";s:193:\"[...] Faut-il assurer une pr&eacute;sence sur Google+ en 2013 quand on est une entreprise ? C&#039;est la question que se pose tout les professionnels des m&eacute;dias sociaux aujo&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:64;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"88\";s:15:\"comment_post_ID\";s:3:\"580\";s:14:\"comment_author\";s:50:\"Quelques nouveaut&eacute;s pour affiner vos rec...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:129:\"http://www.scoop.it/t/reseaux-et-medias-sociaux-community-management/p/4003956666/quelques-nouveautes-pour-affiner-vos-recherches\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-06-29 12:27:49\";s:16:\"comment_date_gmt\";s:19:\"2013-06-29 10:27:49\";s:15:\"comment_content\";s:227:\"[...] Notre moteur int&egrave;gre maintenant la source Instagram! Instagram compte aujourd&rsquo;hui plus de 100 Millions d&rsquo;utilisateurs. Vous pouvez d&eacute;sormais ajouter cette source &agrave; vos alertes!&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:65;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"89\";s:15:\"comment_post_ID\";s:3:\"993\";s:14:\"comment_author\";s:50:\"Community Manager, et si vous changiez votre co...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:152:\"http://www.scoop.it/t/reseaux-et-medias-sociaux-community-management/p/4003956676/community-manager-et-si-vous-changiez-votre-conception-de-l-engagement\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-06-29 12:29:10\";s:16:\"comment_date_gmt\";s:19:\"2013-06-29 10:29:10\";s:15:\"comment_content\";s:273:\"[...] Aujourd&rsquo;hui nous courons tous apr&egrave;s des indicateurs de performance pour l&eacute;gitimer nos actions sur les r&eacute;seaux sociaux. Ces indicateurs sont n&eacute;cessaires pour &eacute;tablir des strat&eacute;gies et mesurer leur pertinence.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:66;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"90\";s:15:\"comment_post_ID\";s:3:\"725\";s:14:\"comment_author\";s:25:\"BAOUTILSCM13 | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:88:\"http://www.pearltrees.com/pdubord/baoutilscm13/id7650123#pearl82622811&amp;show=reveal,6\";s:17:\"comment_author_IP\";s:12:\"93.184.35.43\";s:12:\"comment_date\";s:19:\"2013-07-01 17:09:57\";s:16:\"comment_date_gmt\";s:19:\"2013-07-01 15:09:57\";s:15:\"comment_content\";s:85:\"[...] L&#039;e-réputation : générateur de chiffre d&#039;affaires ? | Alerti [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:57:\"Apache XML RPC 3.0 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:67;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"91\";s:15:\"comment_post_ID\";s:4:\"1343\";s:14:\"comment_author\";s:50:\"Community manager, impliquez vos fans, racontez...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:137:\"http://www.scoop.it/t/reseaux-sociaux-blog-seo-referenement/p/4004069041/community-manager-impliquez-vos-fans-racontez-leur-des-histoires\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-07-02 08:48:21\";s:16:\"comment_date_gmt\";s:19:\"2013-07-02 06:48:21\";s:15:\"comment_content\";s:975:\"[...] &Eacute;conomie de l&rsquo;attention, r&egrave;gne du divertissement, revalorisation du quotidien, flou grandissant des limites entre monde virtuel et monde r&eacute;el, multiplication des supports digitaux et des points de contact&hellip; Toutes ces &eacute;volutions obligent les marques &agrave; s&rsquo;adapter et &agrave; innover en permanence dans leurs m&eacute;thodes de communication et de marketing. Nous vous proposons ici de nous int&eacute;resser au Storytelling, dont on entend de plus en plus parler, et plus particuli&egrave;rement &agrave; l&rsquo;utilisation des personnages de marque dans les dispositifs de storytelling, en nous appuyant sur 4 &eacute;tudes de cas. I/. Storytelling et mise en avant d&rsquo;un personnage de marque sur FacebookIl ne s&rsquo;agit pas ici de faire un cours de storytelling digital, mais de vous rappeler bri&egrave;vement les pr&eacute;-requis et les bases de cet art.Qu&rsquo;est-ce que le storytelling ?&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:68;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"92\";s:15:\"comment_post_ID\";s:4:\"1376\";s:14:\"comment_author\";s:50:\"Pourquoi le reporting est essentiel au Communit...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:108:\"http://www.scoop.it/t/troisiemelieu/p/4004145810/pourquoi-le-reporting-est-essentiel-au-community-management\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-07-03 15:36:50\";s:16:\"comment_date_gmt\";s:19:\"2013-07-03 13:36:50\";s:15:\"comment_content\";s:235:\"[...] &laquo; On ne g&egrave;re bien que ce que l&#039;on mesure &raquo;. C&#039;est LA phrase que tout &quot;gestionnaire de communaut&eacute;&quot; devrait avoir en t&ecirc;te. Certes, on n&#039;&eacute;value pas aussi fa&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:69;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"93\";s:15:\"comment_post_ID\";s:4:\"1376\";s:14:\"comment_author\";s:50:\"Pourquoi le reporting est essentiel au Communit...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:124:\"http://www.scoop.it/t/how-to-be-a-community-manager/p/4004146928/pourquoi-le-reporting-est-essentiel-au-community-management\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-07-03 15:57:49\";s:16:\"comment_date_gmt\";s:19:\"2013-07-03 13:57:49\";s:15:\"comment_content\";s:548:\"[...] &laquo; On ne g&egrave;re bien que ce que l&rsquo;on mesure &raquo;. C&rsquo;est LA phrase que tout &laquo; gestionnaire de communaut&eacute; &raquo; devrait avoir en t&ecirc;te. Certes, on n&rsquo;&eacute;value pas aussi facilement la r&eacute;ussite d&rsquo;une strat&eacute;gie social media comme on pourrait le faire pour une strat&eacute;gie commerciale. Pour autant, l&rsquo;une des missions principales d&rsquo;un Community Manager est aussi de rendre compte de l&rsquo;efficacit&eacute; et de la pertinence de ses actions.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:70;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"94\";s:15:\"comment_post_ID\";s:4:\"1376\";s:14:\"comment_author\";s:50:\"Pourquoi le reporting est essentiel au Communit...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:125:\"http://www.scoop.it/t/community-management-by-crunky/p/4004167968/pourquoi-le-reporting-est-essentiel-au-community-management\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-07-04 02:00:08\";s:16:\"comment_date_gmt\";s:19:\"2013-07-04 00:00:08\";s:15:\"comment_content\";s:190:\"[...] &laquo; On ne g&egrave;re bien que ce que l&#039;on mesure &raquo;. C&#039;est LA phrase que tout &quot;gestionnaire de communaut&eacute;&quot; devrait avoir en t&ecirc;te.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:71;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"95\";s:15:\"comment_post_ID\";s:4:\"1376\";s:14:\"comment_author\";s:50:\"Pourquoi le reporting est essentiel au Communit...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:148:\"http://www.scoop.it/t/web-2-0-social-media-communication-digitale-marketing/p/4004165792/pourquoi-le-reporting-est-essentiel-au-community-management\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-07-04 04:53:55\";s:16:\"comment_date_gmt\";s:19:\"2013-07-04 02:53:55\";s:15:\"comment_content\";s:667:\"[...] &laquo; On ne g&egrave;re bien que ce que l&rsquo;on mesure &raquo;. C&rsquo;est LA phrase que tout &laquo; gestionnaire de communaut&eacute; &raquo; devrait avoir en t&ecirc;te. Certes, on n&rsquo;&eacute;value pas aussi facilement la r&eacute;ussite d&rsquo;une strat&eacute;gie social media comme on pourrait le faire pour une strat&eacute;gie commerciale. Pour autant, l&rsquo;une des missions principales d&rsquo;un Community Manager est aussi de rendre compte de l&rsquo;efficacit&eacute; et de la pertinence de ses actions. A quoi sert concr&egrave;tement un reporting social media ? Quels outils utilis&eacute;s ? Au nom de quels objectifs ?&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:72;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"96\";s:15:\"comment_post_ID\";s:4:\"1376\";s:14:\"comment_author\";s:73:\"Pourquoi le reporting est essentiel au Community Management | web2Partner\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:102:\"http://jjronblog.wordpress.com/2013/07/04/pourquoi-le-reporting-est-essentiel-au-community-management/\";s:17:\"comment_author_IP\";s:14:\"207.198.101.73\";s:12:\"comment_date\";s:19:\"2013-07-04 14:41:29\";s:16:\"comment_date_gmt\";s:19:\"2013-07-04 12:41:29\";s:15:\"comment_content\";s:34:\"[...] See on blog.alerti.com [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:31:\"The Incutio XML-RPC PHP Library\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:73;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"97\";s:15:\"comment_post_ID\";s:4:\"1376\";s:14:\"comment_author\";s:75:\"Pourquoi le reporting est essentiel au Community Management Com j&#039;aime\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:33:\"http://www.com-j-aime.com/?p=1398\";s:17:\"comment_author_IP\";s:14:\"95.142.175.130\";s:12:\"comment_date\";s:19:\"2013-07-05 07:33:30\";s:16:\"comment_date_gmt\";s:19:\"2013-07-05 05:33:30\";s:15:\"comment_content\";s:34:\"[...] See on blog.alerti.com [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:50:\"The Incutio XML-RPC PHP Library -- WordPress/3.5.1\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:74;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"98\";s:15:\"comment_post_ID\";s:4:\"1376\";s:14:\"comment_author\";s:50:\"Pourquoi le reporting est essentiel au Communit...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:111:\"http://www.scoop.it/t/pascal-faucompre/p/4004230764/pourquoi-le-reporting-est-essentiel-au-community-management\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-07-05 08:24:51\";s:16:\"comment_date_gmt\";s:19:\"2013-07-05 06:24:51\";s:15:\"comment_content\";s:671:\"[...] &laquo; On ne g&egrave;re bien que ce que l&rsquo;on mesure &raquo;. C&rsquo;est LA phrase que tout &laquo; gestionnaire de communaut&eacute; &raquo; devrait avoir en t&ecirc;te. Certes, on n&rsquo;&eacute;value pas aussi facilement la r&eacute;ussite d&rsquo;une strat&eacute;gie social media comme on pourrait le faire pour une strat&eacute;gie commerciale. Pour autant, l&rsquo;une des missions principales d&rsquo;un Community Manager est aussi de rendre compte de l&rsquo;efficacit&eacute; et de la pertinence de ses actions.A quoi sert concr&egrave;tement un reporting social media ? Quels outils utilis&eacute;s ? Au nom de quels objectifs ?(...)&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:75;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:2:\"99\";s:15:\"comment_post_ID\";s:4:\"1376\";s:14:\"comment_author\";s:61:\"Pourquoi le reporting est essentiel au Community Management |\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:87:\"http://www.reussirmacom.net/pourquoi-le-reporting-est-essentiel-au-community-management\";s:17:\"comment_author_IP\";s:13:\"212.227.29.28\";s:12:\"comment_date\";s:19:\"2013-07-05 15:49:46\";s:16:\"comment_date_gmt\";s:19:\"2013-07-05 13:49:46\";s:15:\"comment_content\";s:34:\"[...] See on blog.alerti.com [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:49:\"The Incutio XML-RPC PHP Library -- WordPress/4200\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:76;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"100\";s:15:\"comment_post_ID\";s:4:\"1376\";s:14:\"comment_author\";s:109:\"Pourquoi le reporting est essentiel au Community Management | Tinkuy - Ingénierie en Intelligence Collective\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:82:\"http://www.tinkuy.net/pourquoi-le-reporting-est-essentiel-au-community-management/\";s:17:\"comment_author_IP\";s:13:\"78.109.85.210\";s:12:\"comment_date\";s:19:\"2013-07-08 14:36:50\";s:16:\"comment_date_gmt\";s:19:\"2013-07-08 12:36:50\";s:15:\"comment_content\";s:34:\"[...] See on blog.alerti.com [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:50:\"The Incutio XML-RPC PHP Library -- WordPress/3.5.1\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:77;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"101\";s:15:\"comment_post_ID\";s:4:\"1376\";s:14:\"comment_author\";s:50:\"Pourquoi le reporting est essentiel au Communit...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:130:\"http://www.scoop.it/t/management-et-gestion-equipe/p/4004362142/pourquoi-le-reporting-est-essentiel-au-community-management-alerti\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-07-08 16:43:44\";s:16:\"comment_date_gmt\";s:19:\"2013-07-08 14:43:44\";s:15:\"comment_content\";s:198:\"[...] Article d&eacute;di&eacute; &agrave; l&#039;importance du reporting et des tableaux de bord pour les community managers. 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Voici comment l&#039;utiliser pour attirer asseoir sa notori&eacute;t&eacute;.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:90;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"115\";s:15:\"comment_post_ID\";s:4:\"1376\";s:14:\"comment_author\";s:74:\"Pourquoi le reporting est essentiel au Community Management | pratiquesweb\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:105:\"http://pratiquesweb.wordpress.com/2013/07/03/pourquoi-le-reporting-est-essentiel-au-community-management/\";s:17:\"comment_author_IP\";s:12:\"66.155.8.196\";s:12:\"comment_date\";s:19:\"2013-07-20 00:48:06\";s:16:\"comment_date_gmt\";s:19:\"2013-07-19 22:48:06\";s:15:\"comment_content\";s:34:\"[...] See on blog.alerti.com [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:31:\"The Incutio XML-RPC PHP Library\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:91;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"117\";s:15:\"comment_post_ID\";s:4:\"1654\";s:14:\"comment_author\";s:50:\"Comment faire du marketing sur Twitter en 2013 ...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:119:\"http://www.scoop.it/t/reseaux-sociaux-blog-seo-referenement/p/4004964813/comment-faire-du-marketing-sur-twitter-en-2013\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-07-21 08:15:00\";s:16:\"comment_date_gmt\";s:19:\"2013-07-21 06:15:00\";s:15:\"comment_content\";s:1262:\"[...] Twitter est avec Facebook, le m&eacute;dia social le plus utilis&eacute; par les entreprises. 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&eacute;tudi&eacute;es par les marques, ce n&rsquo;est pas nouveau. La m&eacute;nag&egrave;re de moins de 50 ans a &eacute;t&eacute; invent&eacute;e dans les ann&eacute;es 50 lors de l&rsquo;&eacute;mergence de la consommation de masse. Si elle existe toujours aujourd&rsquo;hui dans les donn&eacute;es d&rsquo;audience en tant que cible, le terme est aujourd&rsquo;hui d&eacute;suet et souvent utilis&eacute; avec sarcasme. Bouscul&eacute;e par la &laquo; d&eacute;mocratisation d&rsquo;internet &raquo;, les &eacute;volutions technologiques et l&rsquo;&eacute;mergence de nouveaux m&eacute;dias, la r&eacute;alit&eacute; sociologique a bien &eacute;volu&eacute; depuis.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:96;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"123\";s:15:\"comment_post_ID\";s:4:\"1564\";s:14:\"comment_author\";s:50:\"La femme num&eacute;rique, au centre de toutes ...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:100:\"http://www.scoop.it/t/pharma-hub/p/4005264754/la-femme-numerique-au-centre-de-toutes-les-convoitises\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-07-27 10:01:26\";s:16:\"comment_date_gmt\";s:19:\"2013-07-27 08:01:26\";s:15:\"comment_content\";s:294:\"[...] Les femmes ont toujours &eacute;t&eacute; &eacute;tudi&eacute;es par les marques, ce n&#039;est pas nouveau. La m&eacute;nag&egrave;re de moins de 50 ans a &eacute;t&eacute; invent&eacute;e dans les ann&eacute;es 50 lors de l&#039;&eacute;mergence de la consommation de masse.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:97;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"124\";s:15:\"comment_post_ID\";s:4:\"1722\";s:14:\"comment_author\";s:50:\"Le gender marketing, entre clich&eacute;s et pr...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:105:\"http://www.scoop.it/t/travail-des-femmes/p/4006266802/le-gender-marketing-entre-cliches-et-progres-alerti\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-08-19 10:52:17\";s:16:\"comment_date_gmt\";s:19:\"2013-08-19 08:52:17\";s:15:\"comment_content\";s:264:\"[...] L&#039;art de segmenter les consommateurs par genre et de cr&eacute;er des produits ou des strat&eacute;gies marketing diff&eacute;renci&eacute;s semble se d&eacute;velopper de plus en plus en France, &agrave; l&#039;instar des &Eacute;tats-Unis.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:98;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"125\";s:15:\"comment_post_ID\";s:4:\"1722\";s:14:\"comment_author\";s:50:\"Le gender marketing, entre clich&eacute;s et pr...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:116:\"http://www.scoop.it/t/euromed-egalite-hommes-femmes/p/4006345752/le-gender-marketing-entre-cliches-et-progres-alerti\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-08-20 18:49:59\";s:16:\"comment_date_gmt\";s:19:\"2013-08-20 16:49:59\";s:15:\"comment_content\";s:276:\"[...] &quot;L&#039;art de segmenter les consommateurs par genre et de cr&eacute;er des produits ou des strat&eacute;gies marketing diff&eacute;renci&eacute;s semble se d&eacute;velopper de plus en plus en France, &agrave; l&#039;instar des &Eacute;tats-Unis.&quot;&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:99;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"126\";s:15:\"comment_post_ID\";s:4:\"1722\";s:14:\"comment_author\";s:50:\"Le gender marketing, entre clich&eacute;s et pr...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:114:\"http://www.scoop.it/t/droits-des-femmes-feminisme/p/4006654676/le-gender-marketing-entre-cliches-et-progres-alerti\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-08-27 10:05:57\";s:16:\"comment_date_gmt\";s:19:\"2013-08-27 08:05:57\";s:15:\"comment_content\";s:1058:\"[...] Lors de notre article sur les femmes num&eacute;riques et l&rsquo;attention que leur portent les marques, nous avions &eacute;voqu&eacute; le gender marketing en nous questionnant sur son hypoth&eacute;tique fin &agrave; venir. Nous vous avions promis que nous nous y int&eacute;resserions de plus pr&egrave;s et&hellip; le moment est venu ! L&rsquo;art de segmenter les consommateurs par genre et de cr&eacute;er des produits ou des strat&eacute;gies marketing diff&eacute;renci&eacute;s semble se d&eacute;velopper de plus en plus en France, &agrave; l&rsquo;instar des &Eacute;tats-Unis. Mais si le marketing genr&eacute; devient une pratique &agrave; suivre pour certains, elle poss&egrave;de de nombreux (et nombreuses) d&eacute;tracteurs. Ces derniers d&eacute;noncent les st&eacute;r&eacute;otypes et le sexisme qu&rsquo;il participe &agrave; entretenir dans la soci&eacute;t&eacute;. Pour la premi&egrave;re partie de ce dossier, voyons en quoi consiste cette tendance marketing &agrave; travers quelques exemples &eacute;vocateurs.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:100;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"127\";s:15:\"comment_post_ID\";s:4:\"1830\";s:14:\"comment_author\";s:54:\"A quoi servent les r&eacute;seaux sociaux d&amp;rsq...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:116:\"http://www.scoop.it/t/community-manager-tips-et-astuces/p/4007075129/a-quoi-servent-les-reseaux-sociaux-d-entreprise\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-09-04 15:44:55\";s:16:\"comment_date_gmt\";s:19:\"2013-09-04 13:44:55\";s:15:\"comment_content\";s:235:\"[...] Que ce soit dans la presse g&eacute;n&eacute;raliste ou sp&eacute;cialis&eacute;e, les r&eacute;seaux sociaux comme Facebook font r&eacute;guli&egrave;rement l&#039;objet d&#039;articles et c&#039;est bien normal tant&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:101;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"128\";s:15:\"comment_post_ID\";s:4:\"1830\";s:14:\"comment_author\";s:54:\"A quoi servent les r&eacute;seaux sociaux d&amp;rsq...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:102:\"http://www.scoop.it/t/veille-generation-2/p/4007107241/a-quoi-servent-les-reseaux-sociaux-d-entreprise\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-09-05 08:02:47\";s:16:\"comment_date_gmt\";s:19:\"2013-09-05 06:02:47\";s:15:\"comment_content\";s:326:\"[...] Que ce soit dans la presse g&eacute;n&eacute;raliste ou sp&eacute;cialis&eacute;e, les r&eacute;seaux sociaux comme Facebook font r&eacute;guli&egrave;rement l&#039;objet d&#039;articles et c&#039;est bien normal tant (RT @AnthonyRochand: #RSE - A quoi servent les r&eacute;seaux sociaux d&#039;entreprises ?&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:102;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"129\";s:15:\"comment_post_ID\";s:4:\"1830\";s:14:\"comment_author\";s:54:\"A quoi servent les r&eacute;seaux sociaux d&amp;rsq...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:114:\"http://www.scoop.it/t/economie-banques-et-entreprises/p/4007110461/a-quoi-servent-les-reseaux-sociaux-d-entreprise\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-09-05 09:04:55\";s:16:\"comment_date_gmt\";s:19:\"2013-09-05 07:04:55\";s:15:\"comment_content\";s:324:\"[...] Que ce soit dans la presse g&eacute;n&eacute;raliste ou sp&eacute;cialis&eacute;e, les r&eacute;seaux sociaux comme Facebook font r&eacute;guli&egrave;rement l&#039;objet d&#039;articles et c&#039;est bien normal tant (RT @nbenyounes: RT @AnthonyRochand: #RSE - A quoi servent les r&eacute;seaux sociaux...&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:103;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"130\";s:15:\"comment_post_ID\";s:4:\"1830\";s:14:\"comment_author\";s:21:\"Exemples | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:85:\"http://www.pearltrees.com/annebres/exemples/id6595218#pearl88625802&amp;show=reveal,6\";s:17:\"comment_author_IP\";s:12:\"93.184.35.43\";s:12:\"comment_date\";s:19:\"2013-09-05 11:27:28\";s:16:\"comment_date_gmt\";s:19:\"2013-09-05 09:27:28\";s:15:\"comment_content\";s:68:\"[...] A quoi servent les réseaux sociaux d&#039;entreprises ? [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:57:\"Apache XML RPC 3.0 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:104;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"131\";s:15:\"comment_post_ID\";s:4:\"1830\";s:14:\"comment_author\";s:54:\"A quoi servent les r&eacute;seaux sociaux d&amp;rsq...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:137:\"http://www.scoop.it/t/propriete-intellectuelle-et-numerique/p/4007151083/a-quoi-servent-les-reseaux-sociaux-d-entreprise-i-julien-provost\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-09-05 19:30:54\";s:16:\"comment_date_gmt\";s:19:\"2013-09-05 17:30:54\";s:15:\"comment_content\";s:906:\"[...] &#039;Que ce soit dans la presse g&eacute;n&eacute;raliste ou sp&eacute;cialis&eacute;e, les r&eacute;seaux sociaux comme Facebook font r&eacute;guli&egrave;rement l&rsquo;objet d&rsquo;articles et c&rsquo;est bien normal tant ces derniers changent la mani&egrave;re de communiquer des organisations. Les initiatives en mati&egrave;re de r&eacute;seaux sociaux d&rsquo;entreprise (RSE) aussi appel&eacute;s r&eacute;seaux sociaux interne (RSI) jouissent eux d&rsquo;une visibilit&eacute; beaucoup plus relative dans les m&eacute;dias. Pourtant un RSE n&rsquo;est pas autre chose qu&rsquo;une plateforme web dot&eacute;e de fonctions communautaires et qui peut parfois concerner plusieurs dizaines de milliers de salari&eacute;s.Alors un RSE &agrave; quoi &ccedil;a sert concr&egrave;tement ? Zoom sur une tendance qui devrait s&rsquo;accentuer dans les ann&eacute;es &agrave; venir.&#039;&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:105;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"132\";s:15:\"comment_post_ID\";s:4:\"1830\";s:14:\"comment_author\";s:54:\"A quoi servent les r&eacute;seaux sociaux d&amp;rsq...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:136:\"http://www.scoop.it/t/web-2-0-social-media-communication-digitale-marketing/p/4007150361/a-quoi-servent-les-reseaux-sociaux-d-entreprise\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-09-05 23:29:28\";s:16:\"comment_date_gmt\";s:19:\"2013-09-05 21:29:28\";s:15:\"comment_content\";s:894:\"[...] Que ce soit dans la presse g&eacute;n&eacute;raliste ou sp&eacute;cialis&eacute;e, les r&eacute;seaux sociaux comme Facebook font r&eacute;guli&egrave;rement l&rsquo;objet d&rsquo;articles et c&rsquo;est bien normal tant ces derniers changent la mani&egrave;re de communiquer des organisations. Les initiatives en mati&egrave;re de r&eacute;seaux sociaux d&rsquo;entreprise (RSE) aussi appel&eacute;s r&eacute;seaux sociaux interne (RSI) jouissent eux d&rsquo;une visibilit&eacute; beaucoup plus relative dans les m&eacute;dias. Pourtant un RSE n&rsquo;est pas autre chose qu&rsquo;une plateforme web dot&eacute;e de fonctions communautaires et qui peut parfois concerner plusieurs dizaines de milliers de salari&eacute;s.Alors un RSE &agrave; quoi &ccedil;a sert concr&egrave;tement ? Zoom sur une tendance qui devrait s&rsquo;accentuer dans les ann&eacute;es &agrave; venir.&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:106;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"133\";s:15:\"comment_post_ID\";s:4:\"1830\";s:14:\"comment_author\";s:16:\"RSE | Pearltrees\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:73:\"http://www.pearltrees.com/t/rse/id7228292#pearl88740357&amp;show=reveal,6\";s:17:\"comment_author_IP\";s:12:\"93.184.35.43\";s:12:\"comment_date\";s:19:\"2013-09-06 14:33:10\";s:16:\"comment_date_gmt\";s:19:\"2013-09-06 12:33:10\";s:15:\"comment_content\";s:68:\"[...] A quoi servent les réseaux sociaux d&#039;entreprises ? [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:57:\"Apache XML RPC 3.0 (Jakarta Commons httpclient Transport)\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:107;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"134\";s:15:\"comment_post_ID\";s:4:\"1830\";s:14:\"comment_author\";s:79:\"Quand les réseaux sociaux s’invitent en entreprise | Travail &amp; Equilibre\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:91:\"http://travailetequilibre.com/2013/09/10/quand-les-reseaux-sociaux-sinvitent-en-entreprise/\";s:17:\"comment_author_IP\";s:11:\"66.155.38.4\";s:12:\"comment_date\";s:19:\"2013-09-10 10:01:24\";s:16:\"comment_date_gmt\";s:19:\"2013-09-10 08:01:24\";s:15:\"comment_content\";s:93:\"[...] http://blog.alerti.com/fr/2013/09/a-quoi-servent-les-reseaux-sociaux-dentreprise/ [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:31:\"The Incutio XML-RPC PHP Library\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:108;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"135\";s:15:\"comment_post_ID\";s:4:\"1075\";s:14:\"comment_author\";s:54:\"Pourquoi la veille doit-&ecirc;tre une priorit&amp;...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:116:\"http://www.scoop.it/t/web-veille/p/4007500113/pourquoi-la-veille-doit-etre-une-priorite-pour-votre-entreprise-alerti\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-09-12 11:54:05\";s:16:\"comment_date_gmt\";s:19:\"2013-09-12 09:54:05\";s:15:\"comment_content\";s:285:\"[...] GDF Suez a sp&eacute;cialement cr&eacute;e un r&eacute;seau social d&#039;entreprise (RSE) pour r&eacute;pondre &agrave; une probl&eacute;matique : faire en sorte que ses collaborateurs partagent ensemble leur veille technologique. Bien entendu les dispositifs de ...&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:109;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"136\";s:15:\"comment_post_ID\";s:4:\"1564\";s:14:\"comment_author\";s:50:\"[Digital] La femme num&eacute;rique, au centre ...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:122:\"http://www.scoop.it/t/communication-mode-pause/p/4007527009/digital-la-femme-numerique-au-centre-de-toutes-les-convoitises\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-09-12 20:21:01\";s:16:\"comment_date_gmt\";s:19:\"2013-09-12 18:21:01\";s:15:\"comment_content\";s:729:\"[...] Les femmes ont toujours &eacute;t&eacute; &eacute;tudi&eacute;es par les marques, ce n&#039;est pas nouveau. La m&eacute;nag&egrave;re de moins de 50 ans a &eacute;t&eacute; invent&eacute;e dans les ann&eacute;es 50 lors de l&rsquo;&eacute;mergence de la consommation de masse. Si elle existe toujours aujourd&rsquo;hui dans les donn&eacute;es d&rsquo;audience en tant que cible, le terme est aujourd&rsquo;hui d&eacute;suet et souvent utilis&eacute; avec sarcasme. Bouscul&eacute;e par la &laquo; d&eacute;mocratisation d&rsquo;internet &raquo;, les &eacute;volutions technologiques et l&rsquo;&eacute;mergence de nouveaux m&eacute;dias, la r&eacute;alit&eacute; sociologique a bien &eacute;volu&eacute; depuis&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:110;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"137\";s:15:\"comment_post_ID\";s:4:\"1564\";s:14:\"comment_author\";s:91:\"[Digital] La femme numérique, au centre de toutes les convoitises | Martine fait une pause\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:105:\"http://modepause.wordpress.com/2013/09/12/digital-la-femme-numerique-au-centre-de-toutes-les-convoitises/\";s:17:\"comment_author_IP\";s:14:\"207.198.101.25\";s:12:\"comment_date\";s:19:\"2013-09-12 21:53:06\";s:16:\"comment_date_gmt\";s:19:\"2013-09-12 19:53:06\";s:15:\"comment_content\";s:34:\"[...] See on blog.alerti.com [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:31:\"The Incutio XML-RPC PHP Library\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:111;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"138\";s:15:\"comment_post_ID\";s:4:\"1564\";s:14:\"comment_author\";s:50:\"La femme num&eacute;rique, au centre de toutes ...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:103:\"http://www.scoop.it/t/heureuxquicom/p/4007528564/la-femme-numerique-au-centre-de-toutes-les-convoitises\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-09-12 22:29:24\";s:16:\"comment_date_gmt\";s:19:\"2013-09-12 20:29:24\";s:15:\"comment_content\";s:729:\"[...] Les femmes ont toujours &eacute;t&eacute; &eacute;tudi&eacute;es par les marques, ce n&#039;est pas nouveau. La m&eacute;nag&egrave;re de moins de 50 ans a &eacute;t&eacute; invent&eacute;e dans les ann&eacute;es 50 lors de l&rsquo;&eacute;mergence de la consommation de masse. Si elle existe toujours aujourd&rsquo;hui dans les donn&eacute;es d&rsquo;audience en tant que cible, le terme est aujourd&rsquo;hui d&eacute;suet et souvent utilis&eacute; avec sarcasme. Bouscul&eacute;e par la &laquo; d&eacute;mocratisation d&rsquo;internet &raquo;, les &eacute;volutions technologiques et l&rsquo;&eacute;mergence de nouveaux m&eacute;dias, la r&eacute;alit&eacute; sociologique a bien &eacute;volu&eacute; depuis&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:112;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"139\";s:15:\"comment_post_ID\";s:4:\"1830\";s:14:\"comment_author\";s:54:\"A quoi servent les r&eacute;seaux sociaux d&amp;rsq...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:120:\"http://www.scoop.it/t/reseaux-sociaux-d-entreprise-bluekiwi/p/4008712968/a-quoi-servent-les-reseaux-sociaux-d-entreprise\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-10-04 14:35:25\";s:16:\"comment_date_gmt\";s:19:\"2013-10-04 12:35:25\";s:15:\"comment_content\";s:299:\"[...] Que ce soit dans la presse g&eacute;n&eacute;raliste ou sp&eacute;cialis&eacute;e, les r&eacute;seaux sociaux comme Facebook font r&eacute;guli&egrave;rement l&#039;objet d&#039;articles et c&#039;est bien normal tant (A quoi servent les r&eacute;seaux sociaux d&rsquo;entreprise ?&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:113;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"140\";s:15:\"comment_post_ID\";s:4:\"2006\";s:14:\"comment_author\";s:50:\"Le social media tourisme en Chine | TOURISME OE...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:87:\"http://www.scoop.it/t/tourisme-oenologie/p/4009192578/le-social-media-tourisme-en-chine\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-10-13 20:48:47\";s:16:\"comment_date_gmt\";s:19:\"2013-10-13 18:48:47\";s:15:\"comment_content\";s:210:\"[...] Si la Chine est souvent cit&eacute;e comme exemple en social media tourisme, c&rsquo;est parce que le touriste chinois utilise &eacute;norm&eacute;ment les r&eacute;seaux sociaux pour s&rsquo;&nbsp; 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(Le social media made in China ou comment se faire connaitre des touristes chinois #reseauxsociaux...&nbsp; [...]\";s:13:\"comment_karma\";s:1:\"0\";s:16:\"comment_approved\";s:1:\"1\";s:13:\"comment_agent\";s:87:\"Mozilla/5.0 (Windows; U; Windows NT 6.1; fr; rv:1.9.0.6) Gecko/2009011913 Firefox/3.0.6\";s:12:\"comment_type\";s:8:\"pingback\";s:14:\"comment_parent\";s:1:\"0\";s:7:\"user_id\";s:1:\"0\";s:11:\"\0*\0children\";N;s:21:\"\0*\0populated_children\";b:0;s:14:\"\0*\0post_fields\";a:21:{i:0;s:11:\"post_author\";i:1;s:9:\"post_date\";i:2;s:13:\"post_date_gmt\";i:3;s:12:\"post_content\";i:4;s:10:\"post_title\";i:5;s:12:\"post_excerpt\";i:6;s:11:\"post_status\";i:7;s:14:\"comment_status\";i:8;s:11:\"ping_status\";i:9;s:9:\"post_name\";i:10;s:7:\"to_ping\";i:11;s:6:\"pinged\";i:12;s:13:\"post_modified\";i:13;s:17:\"post_modified_gmt\";i:14;s:21:\"post_content_filtered\";i:15;s:11:\"post_parent\";i:16;s:4:\"guid\";i:17;s:10:\"menu_order\";i:18;s:9:\"post_type\";i:19;s:14:\"post_mime_type\";i:20;s:13:\"comment_count\";}}i:115;O:10:\"WP_Comment\":18:{s:10:\"comment_ID\";s:3:\"142\";s:15:\"comment_post_ID\";s:4:\"2006\";s:14:\"comment_author\";s:50:\"Le social media tourisme en Chine | Global and ...\";s:20:\"comment_author_email\";s:0:\"\";s:18:\"comment_author_url\";s:86:\"http://www.scoop.it/t/global-and-glocal/p/4009226437/le-social-media-tourisme-en-chine\";s:17:\"comment_author_IP\";s:13:\"89.30.105.121\";s:12:\"comment_date\";s:19:\"2013-10-14 13:11:43\";s:16:\"comment_date_gmt\";s:19:\"2013-10-14 11:11:43\";s:15:\"comment_content\";s:210:\"[...] Si la Chine est souvent cit&eacute;e comme exemple en social media tourisme, c&rsquo;est parce que le touriste chinois utilise &eacute;norm&eacute;ment les r&eacute;seaux sociaux pour s&rsquo;&nbsp; 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&eacute;tudi&eacute;es par les marques, ce n&rsquo;est pas nouveau. La m&eacute;nag&egrave;re de moins de 50 ans a &eacute;t&eacute; invent&eacute;e dans les ann&eacute;es 50 lors de l&rsquo;&eacute;mergence de la consommation de masse. Si elle existe toujours aujourd&rsquo;hui dans les donn&eacute;es 